The Israeli leadership isn't completely without blame, I probably wouldn't agree with much that they do- the nature of governments in the first place is often nefarious and against the will of the people. However- in this conflict, they're MUCH more reasonable than the so-called "leadership" of the Palestinians, which are just a bunch of total thugs. They do NOTHING but use the people as pawns of war- their whole strategy is nothing but a PR campaign to fool the useful idiots of the world (of which unfortunately there are plenty).
They never put themselves near the line of fire if they can help it- they hide behind the common Palestinian citizens. It serves two clear purposes:
1. keeps Israeli forces from being able to surgically take out Hamas targets without harming the innocents that those scumbags locate their positions among.
2. If the Israelis do attack, innocents are bound to die (gee, if I hide my forces behind women and children, I guess that can happen, huh?) and Hamas and their useful idiots are there to use any (virtually inevitable) instance of it as propaganda to feed another flock of useful idiots for whom the very tactic itself is designed for. If any of them had a shred of a brain and a functioning soul, they would feel guilty about being used as a key element in the death of innocent people. The tactic simply wouldn't work if all the dimwits would stop allowing it to work. But, like I said- fighting a war via public opinion (Hamas tactic #1) is how evil regimes win.
As for the people of both sides: the Israeli people are CLEARLY more interested in peace than the Palestinians are, and are clearly the ones more willing to offer an olive branch, even help the other side. Anyone who doesn't acknowledge that is again just a tool.
Too many Palestinians support the idiocy of groups like Hamas, and subscribe to all the "push the Jews into the sea" nonsense to claim anywhere near the same level of moral equivalence.
I actually have the most sympathy for the innocent among the Palestinians- those that don't subscribe to or support Hama's bullshit, that would make peace if Hamas would get the fuck out of the way, and that realize they are just stuck as pawns in the whole conflict. Unfortunately for them, there just don't seem to be enough of them to kick Hamas to the curb, knock of all the bullshit and stop their homes/people being used as cover for Hamas to make much of a difference.