Blackened, You aren't understanding what I am saying at all. People buy Amazing Kindle and Apple for the eco-system and features. Samsung for their brand name leadership in the Android tablet space and their "can't go wrong" / Swiss knife product brand image. No offense but who the hell is NV in the consumer electronics space? Nobody. You can take a core i7 and throw a 750Ti inside but if MS sells it, not many people care. In the consumer electronics space, hardware specs alone don't sell a product. Look at Surface Pro, PS Vita.
When companies such as HTC struggle with their premium hardware, this market is super competitive. If I tell any of my non-PC gaming friends who want a new tablet that they should look at an Nvidia tablet, they will laugh. It's like if NV released a gaming console way more powerful to compete with Sony, Nintendo, MS. Oh wait they did with Shield v1 and no one cared....besides PC gamers.
If you look at repeat customers for top brands such as Samsung, Apple and Amazon, most of those won't switch to some unknown/unproven firm in this consumer space unless they offer some killer unique features.
Why do companies like Oppo throw top of the line specs but still sell products like Oppo Find 7 for way less than Samsung S5, LG G3, Apple 5S, Sony Xperia Z2? You will get some people to switch but most people won't buy some unknown NV brand against Samsung or Apple or Amazon. You think your parents are going to sit there and compare CPU / GPU tablet specs?
This is the same discussion we have with NV vs. AMD. The average consumer won't take risks with the lesser brand. Problem for NV is that their brand is new in this space. They would have sold a lot more units if they got a K1 design win inside Asus, Lenovo, Amazon's next Kindle device. And one of the greatest flaws of all previous Tegra products is none of them lived up to their advertised battery life in the real world. On paper most of them looked really good though.
Most of the people in this thread who are interested in this product are those who already love NV and/or used their products for many years. It is a lot more difficult to get new consumers to buy into your product.