Commodus
Diamond Member
128GB NAND costs at most $20, so it has little to do with keeping the price down. It has all to do with profit margins of course. This is the ancient Apple strategy of keeping the base model just a little lacking so that consumers will pay more for a spec bump. It's part of why their gross margins have been healthy for such a long time.
CNN Biz actually praised the pricing of the iPhone 13 line-up.
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Apple's iPhone 13 secret weapon is, surprisingly, its price | CNN Business
Apple's new iPhone 13 and 13 Pro lineup features all of the predictable upgrades: faster performance, longer lasting battery life, better screen and new colors.www.cnn.com
The issue isn't the price of 128GB, though it's the price of 256GB. I'm sure Apple is hoping for upsells, but other vendors have definitely used 128GB to cut costs. See the Galaxy Z Flip 3 as an example. Samsung gave the original Flip a standard 256GB of storage, but dropped that to 128GB to help bring the Flip 3's price down to $999.
It's unlikely we'll get a definitive answer on this. Many of those bill of materials estimates are inaccurate and seldom reflect the price fluctuations and deals that often dictate costs.
