Yeah, thinking the same thing.
Fern
THat was my first thought too.
Assuming they know the current breakdown of what percentage of customers go strictly dollar menu vs. premium combos, you have to wonder how much this decision counts on how many of the dollar menu customers make the switch, vs. getting 2 tacos & a jumbo jack next door instead.
Maybe in that respect they already have the numbers for this to be worth it to them, even if losing most of the dvm customers completely. Also, & NO idea on the following, but including the costs of maintaining the extra product lines is at least some expense, then losing the probable source of more of the type of customers who stock up on their ketchup to take home while they're there & bring in their own coke cups from home, coupon scammer guy, other factors we might not be considering. But lol at the idea of the "good" mcdonald's customer base, I really just did that.
Edit- actually to expense of maintaining product lines, if they are keeping all the same items & just charging more for them, that's obviously not part of it. IDK. Seems like an extreme move. Not just .20, but a newsworthy significant jump.