Arkaign
Lifer
Had they kept the Ford probe pricing structure and name recognition, it might have worked out a lot better for them. The car was almost completely left the same as the previous gen in features, power, layout, etc, but suddenly with the Mercury badge and a higher price. Previous customers of the Cougar didn't want a small FWD vehicle, and previous or potential Probe customers found better options for the increased price.
The upgrade from a 118hp 2.0 to a 125hp 2.0 was ineffective, considering the slightly porkier weight, the V6 was essentially unchanged, and leaving the 4-speed auto in was also a cheapo move.
The upgrade from a 118hp 2.0 to a 125hp 2.0 was ineffective, considering the slightly porkier weight, the V6 was essentially unchanged, and leaving the 4-speed auto in was also a cheapo move.