A Ford is my next car precisely for what they're doing with the electronics, while maintaining some practicality.
I'm about to move from an area where I walk to the metro every day to an area where I will commute 45 minutes each way. I suspect most people fall into the "drive it on the higway mostly" bucket, but for me, I want decent fuel economy, interior comfort and electronics that are in the same generation as the stuff I carry in my pockets or use at home/work.
Within reason, money isn't much of an object. By that I mean I can go get the 335i that I've wanted since they hit the market if I want. But for something I'm going to pile the miles onto, never really get to drive "fast" and really spend a lot of time in, 28k for a loaded up Focus doesn't bother me too much.
I don't even want to hear about any Audi. The A5 is gorgeous, the A3 is affordable in comparison, but I will just never own another VW. My wife's Passat has been a lemon since the final year of the warranty, and dealer support has been abysmal. I'm sure Audi dealers are a little better, but that entire auto group will never see another dime of my money.
I don't know why people are still incredulous, but Ford has been building cars that people actually want. It must be because it's a non-truck and carries an American label, because I'll admit that since 2007, I've been considering a Ford. I've never considered an American car before and I'm almost 30.