Tesla Cybertruck

Page 127 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

esquared

Forum Director & Omnipotent Overlord
Forum Director
Oct 8, 2000
24,904
6,008
146
Looks like Bones is saying "its dead Jim."

Cybertruck Sales Are Dead in the Water
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
51,037
6,922
136
Looks like Bones is saying "its dead Jim."

Cybertruck Sales Are Dead in the Water

Crazy that the Hummer EV outsold it lol. What's weird is how few Rivians were sold...I see those 10x as much as CT's where I live!

Overall, the Cybertruck is quickly losing ground in the electric truck space, where pricetags are often north of $100,000. It's being outsold by the GMC EV Hummer, of which 4,306 were sold in the second quarter, a promising 53.9 percent bump from last year, per Cox's latest numbers.

A more conventional EV truck, the Chevrolet Silverado, is also trending upward with a 39.2 percent boost, though it remains behind with 3,056 sales. Meanwhile, the Ford F-150 Lightning, the best-seller in this category, saw its sales fall by 26.1 percent, down to 5,842 units sold. Making the Cybertruck look good, however, is the Rivian R1T, which is clinging on to a paltry total of 1,752 units sold, which is barely more than half the sales from Q2 2024.
 

lxskllr

No Lifer
Nov 30, 2004
59,619
10,130
126
Rivian surprises me too. I've seen more than the CT, and it looks like a pretty decent truck for the suburban crowd.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
51,037
6,922
136
Rivian surprises me too. I've seen more than the CT, and it looks like a pretty decent truck for the suburban crowd.

I have easily seen 10x more Rivians than CT's, which is surprising based on how few they've sold! Very popular here in the tri-state area!
 

lxskllr

No Lifer
Nov 30, 2004
59,619
10,130
126
I can't vouch for how many I've seen, cause I don't find vehicles that interesting to pay particular notice(aside from the CT that rapes your eyes. You can't miss that POS), but I've seen a fair amount.
 

lxskllr

No Lifer
Nov 30, 2004
59,619
10,130
126
Is that a Soul? I liked the boxy vehicles that were popular(still are?) years ago. Never sat in one, but they look comfortable. Even if I didn't need a truck, I'd still want something with an upright posture, and don't want to feel like I'm climbing out of manhole to get out(looking you you fucking POS Malibu...)
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
51,037
6,922
136
Is that a Soul? I liked the boxy vehicles that were popular(still are?) years ago. Never sat in one, but they look comfortable. Even if I didn't need a truck, I'd still want something with an upright posture, and don't want to feel like I'm climbing out of manhole to get out(looking you you fucking POS Malibu...)

You should test-drive a Maverick:

 

lxskllr

No Lifer
Nov 30, 2004
59,619
10,130
126
Not in the market, but I'd consider it. Downsides are unibody, and crewcab only. Crewcabs are hard to get away from though. I like extended cabs, but they're almost extinct. It's cause of all the people buying trucks that don't need trucks. Need something to fit all the kids, cause the first thing I think of when thinking trucks, it's a load of kids inside :^S
 

Fenixgoon

Lifer
Jun 30, 2003
33,144
12,572
136
Not in the market, but I'd consider it. Downsides are unibody, and crewcab only. Crewcabs are hard to get away from though. I like extended cabs, but they're almost extinct. It's cause of all the people buying trucks that don't need trucks. Need something to fit all the kids, cause the first thing I think of when thinking trucks, it's a load of kids inside :^S
Join the Mach-E crowd ;) :smilingimp:
 
  • Haha
  • Love
Reactions: Kaido and lxskllr

bbhaag

Diamond Member
Jul 2, 2011
7,263
2,761
146
I own one of each and to be fair both vehicles have their own strengthens and weaknesses. I could totally see @lxskllr leaning more toward a Maverick. It's a great little truck and while it might have the crew cab and a short bed it is very capable for what it is.

PXL_20230218_223046463.jpg
 
  • Like
  • Love
Reactions: Kaido and lxskllr

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
51,037
6,922
136

This is still one of the most incredible "marketing fail" stories I've ever seen:

1. Polarizing design

2. Missing features at the final design & price ballooned ($120k at launch)

3. Negative political branding

Hopefully the Slate makes it!!

1755395849745.png
 
  • Like
Reactions: bbhaag

bbhaag

Diamond Member
Jul 2, 2011
7,263
2,761
146
This is still one of the most incredible "marketing fail" stories I've ever seen:

1. Polarizing design

2. Missing features at the final design & price ballooned ($120k at launch)

3. Negative political branding

Hopefully the Slate makes it!!

View attachment 128844
I really think it was 2 and 3 that sank the CT. The design was always polarizing from the get go. I could even see your second point getting a pass because lets face it nobody thought it was gonna be $40K. If you did you were a fool or just got caught up in the hype. I mean like name one EV on the market today with the features that the CT has for $40K.....the answer is none. That price point was never gonna happen.

Number 3 though....OMG. Not even gonna touch number 3 but the backlash was swift and harsh. It sank the CT before it even had a chance to even get going.
 
  • Like
Reactions: Fenixgoon

gorobei

Diamond Member
Jan 7, 2007
3,966
1,448
136
I really think it was 2 and 3 that sank the CT. The design was always polarizing from the get go. I could even see your second point getting a pass because lets face it nobody thought it was gonna be $40K. If you did you were a fool or just got caught up in the hype. I mean like name one EV on the market today with the features that the CT has for $40K.....the answer is none. That price point was never gonna happen.

Number 3 though....OMG. Not even gonna touch number 3 but the backlash was swift and harsh. It sank the CT before it even had a chance to even get going.
4. elmo OPUD

technically there is a market for truck/utility vehicle in the $40k range, just look at the absurd number of overpriced SUV and quad cab trucks. with a stainless body exoskeleton there is no need for a factory paint shop, which can knock off 10-20k off the price of any car and eliminate a ton of the cost of body and paint employees knocking down total cost to build. the Slate truck is using plastic panels and vinyl wraps for that very reason.

the problem is that they couldn't deliver an actual proper stainless exoskeleton and instead made an aluminum uni-body with stainless steel panels tacked and glued on. the cast aluminum body isn't up to snuf when it comes to towing forces, and the sloped frame blocking off easy access to the truck bed meant it would never be used by people who need a real truck.

which left the only buyers for the ct being commuters who buy luxury suvs and aspirational offroaders, which could have been a viable niche. but being late and not delivering the promised performance after elmo revealed his true douche colors, meant no well educated affluent eco-conscious suv buyer was going to consider the ct.