grant2;
You dont by any chance work for NEC tech support, do you?
Hey, we've sold em it, it aint broke, it's substandard components which are badly assembled but hey! we got our money!
*sigh*
One thing to remember is showing intiative.
Your boss may be the kind of person who appreciates someone who takes the time to improve on existing product.
Dont say 'you shouldn't be doing this...'
go for what others have suggested, a more 'i've heard that...' approach.
But if you do have concerns then why not voice them in a non-undermining fashion, and look at the response?
The fact is, that in the clone-PC market you are only going to sell on 3 factors.
A) price. You do get your average joe who doesn't care what it is, as long as it opens his documents.
B) Price/performance - the major factor for clones; a comparable Tier-1 system should be a fair bit more expensive - as you pay the premium for service.
C) Believe it or not, service... sure they're clone PC's but the reason Gateway was able to eclipse Joe Blogg's backyeard computer sales is because Gateway did offer limited legacy support on their older systems - meaning you dont get some idiot saying 'oh well that's too old now you'll have to upgrade and basically pay for a whole new system'
So if your build quality is superior to other clone manufacturers, you use components that meet a decent price/perf ratio, and you employ service technicians that dont just sit there trying to drag on a problem so they dont have to start the next one before their lunchbreak - you want someone that goes 'well this rubber band holding this heatsink on this athlon is probably not a good idea...'
Anything less and you shouldn't be building systems; you should be working in a taiwanese sweatshop making Nike footwear - where quality counts for thereabouts what ethics do...