Does STO have "micro-purchases" in a "cash shop" in addition to the month subscription? This is the newest paradigm to separate the MMO'ers from their wallets.
What this is, basically, for the unimformed, is $15/mo just to boot the game, and several extra charges for DLC to allow you to physically play the game as intended. Like 50cent to 2dollars per scroll/charge to permanently upgrade equipment, to temporarily increase equipment durability, to temporarily increase equipment effectiveness, to temporarily increase magic/technology effectiveness, to permanent buy a horse/"mount", to temporarily increase travel speeds, to temporarily increase house size, etc.
In the past, if even available in-game, they were all purchased from NPC merchants with plain ole' in-game currently. Now, in addition to the plain ole' in-game "gold", you have to exchange real life $$$ for a second (or in one case I have seen a second AND a THIRD even more expensive premium) in-game currency which is now the only way to buy these extra but required features.
The bean counters have figured out that a successful MMO can more than double their subscription revenue with these micro-purchases.
Would Shakespeare kill all the Bean Counters AFTER the lawyers, or BEFORE?