I will say that Ryan's tone seems unusual in the 780 Ti review and in the 290 review. Seems out of character for him.
This whole discussion is just based around AMD not fitting the 290/x with a superb cooler, which some AIB partner will undoubtedly do. With a good cooler, suddenly the "uber" switch is superfluous. Remember, all the "uber" switch does is control fan speed, and if the HSF is of a great quality, then it won't have trouble cooling the 290x enough that it hits 1GHz all the time, even in the "default" "quiet" mode (just as an aside, I agree that it's ridiculous to assume anyone who buys a 290x with a reference cooler is ever going to game on it using "quiet" mode; everyone's going to use "uber" mode for gaming). With a non-reference cooler, the 290x will thoroughly beat the 780 Ti. Same thing with the 290 non-x. As soon as someone releases a non-reference 290, then it too will hit 947MHz consistently with low noise.
Suddenly, all of Ryan's complaints about the 290/x disappear. I hope he just didn't realize this when he used such strong language to condemn the references designs, because it might look silly if he has to change his tune about recommending the 290/x in a followup article.