Yup, taking Cannonlake into account brings that 18% back to the usual 5-10% Intel had us accustomed to for the past decade.
That leaked Tigerlake GB5 result that was done with the thing running at 400MHz, if scaled linearly to Icelake's 3.9GHz is an ~8% increase. Willow Cove would be another step in line with the usual.
Golden Cove could be anything. I guess it won't be anything revolutionary either.
MLID's sources claim it's enough to beat Zen3.
I think that if there's ever going to be a big >15% IPC jump coming from Intel it's going to be from whatever Keller & other geniuses that were hired recently are working on for release on 7nm in ~2022 (Ocean Cove). Vulnerabilities fixed and everything.
If AMD can keep up their pace with Zen3 and Zen4 then they will not have any issues competing or keeping the crown in the future...
Unless TSMC fails somewhere and delays further nodes, or Intel gets 10nm's clock speed potential up to 14+++'s > 5GHz and Golden Cove benefits from that.