That window of opportunity and ship has sailed for intel unfortunately. Even if they price things down to AMD, they would not win my money because their brand has already lost the premium it previously maintained. AMD beat them on price and performance and are the king in my mind. Intel thus has to counter them in both regards to win me back. Coupled with the absolute gutter tier shortcuts they conducted to achieve their performance which is resulting in security flaws by the way, there's no way I'm touching a single one of their processors until they fix the issues for a generation or two. Intel's missteps are what classically befall arrogant companies that stay in the lead for too long and it usually only becomes clear to the masses in retrospect. The minute AMD delivered Ryzen, i knew it was going to be over for intel for some time. This later became clear over the course of a year to everyone else and still doesn't seem to be something people believe. AMD is the new premium brand. The masses and headlines catch on much later.
Nvidia has just recently put itself in Intel's shoes also with the pricing of its latest launch.
In the coming years, I look forward to X86 being disrupted, Risc-V, new accelerator card companies with focused/fixed task acceleration off of PCIE 4.0, A renaissance in FPGAs, and DSPs and a totally reshaping of the industry. I predict a great deal of commoditization which is already beginning and a see a rise in Linux to the forefront over winblows (microsoft has also become a hot mess). I look forward to standardization of the web vs the joke it has become via a basket of meme frameworks. I see vulkan taking off and I foresee HSA taking shape. Margins will get crushed and there will be true competition. Brands of a former age wont be the brands of a new. If you want to be a premium brand, you'll have to fight it out and prove it.