I was an early adopter and have suffered the growing pains.. Of which I assure you, there have been many..lol So allow me to assist you, so that my 3 years of painful experiences, can save you from the same.. Things you should seriously consider before you buy. Technology and up coming tech.. For example you might just go jump on a 2016 model today and not even know that the 2017 models are hitting the floor this month and are already available for purchase at some stores. Some newer tech includes things like 10 bpc color (technicolor) certification, OLED, HDR, different pixel related software adjustments. OK, things to look out for on ANY 4k.. Beware of these things.. Any kind of subsampling.. 4:2:2:? Oh hell no... 24- 30 hz? Yea, no dice. Honestly I wouldn't even buy a 60hz anymore as 120 and 240 are becoming standard, fast. Make sure it has enough ports to do what you want.. Some Tv's skimp on ports.. Watch out for the base models and the lack of information in general on a lot of these TV's. You really have to dig for info sometimes.. For example. If you went and bought the B7 OLED LG TV, you'd soon find out that the B7 is a base model.. Most people tell you "it's the same as the upperscale models, just not the same sound" Not true from what I'm starting to hear.. The B7 has worse picture quality and a higher response time.. We're talking 60 ms vs 1 ms here.. Huge difference to a gamer.. But none of that info is on the box or on the specs sheet... Buyer beware.. Get the C7 if you're making that choice.. Pay a little more.. Get the higher response time and better screen. Beware of the BS... I've seen TV's sold that are "UHD 4k".. But what they don't tell you is it's either one or the other, not both simultaneously. lmao.. I bought this 2 grand, 4k Tv and it has given me nothing but problems..Turns out, after 30 hours of tech support, 4 main board replacement, visits from techs and more headaches I care to remember, due to the constant loss of signal.. The TV can't run in 4k UHD.. it can only do one or the other.. lmfao. But it doesn't say that anywhere on the specs.. Again.. Beware..Research, a lot... Even the techs don't know what these Tv's can do, it's so new. Don't expect much support from them. Test it the second you get home in every way possible. Make sure it works how it's supposed to work. A lot of these TV's require you to enable something like "UHD colors" to use the 4k capability. Be on the lookout for that. Might drive you crazy, thinking you got a broken TV, when all it is, is a simple setting. Beware of various manufacturers software. Check the TV's settings for things like jutter reduction and motion smoothing.. A lot of these options actually create a worse experience.. I was having terrible flickering until I turned off some setting in my TV, which was on by default. In short.. Check the refresh rates. Check the response times. Check the current tech, specs and upcoming specs. Check the TV's settings and make sure it works right in all ways. 4k, UHD, etc. Make sure no subsampling or BS marketing tactics are being used to sucker you. Do your research..lol. You have been warned. Cheers. PS: I just bought the C7 from LG. Turns out that Sony actually uses LG's screens..