Yah it gets a little blurry, and contrary to an argument we often hear "Instead of developing a new core, lazy NV just slaps more and more GPUs to compete", this can be actually used for an example of ATI's incompetence. You know, from the beginning, PCI Express has been inherently scalable. See what I'm trying to say? Even without their own core logic, ATI could have done this, too. PCI-Express doesn't necessarily pass data on the motherboards only. Now, we will see NV's pseudo-SLI cards will run on Intel/ATI's chipsets.. Had ATI thought of something like this, it'd have been such a brilliant counter to NV's SLI marketing. But oh well.. Woulda, Coulda, Shoulda.. And apparently "just slapping more and more GPUs" isn't that easy.
Don't get me wrong I believe ATI has very, very competent (even better than NV's) engineers and their hardware is, with a few shortcomings which often get exaggerated by.. well, its competitor, marvelous and creative. I wish they hire better programmers, and more than anything, get rid of the current management/marketing team. It starts worrying me that NV is getting more and more aggressive, and thanks to ATI's idiotic headquarter NV's decision gets approved by market/critics over and over again. Come on, ATI shareholders! Change ATI's management and development plan teams!