Correct me if i'm wrong, because I haven't used the new powertune CCC yet. But from what i'm reading, he set powertune to 25% which is 5% beyond the typical 20%. Basically, from my understanding, this ups the maximum dynamic voltage that powertune typically allows at stock settings. . If you adjust powertune beyond 20%, the dynamic voltage at maximum capability goes up. Afterburner does the same thing, but in a more straightforward fashion. Afterburner adjusts powertune in the background, but is more straightforward in the sense that you input "XX" voltage. It ups the "allowable" dynamic voltage allowed by the Hawaii chip, thus allowing for more OC headroom.
I personally thought this was over-voltage beyond stock. Again...Linus used +25% powertune. Because I've seen this mentioned in many 290/X reviews. Now if you've used prior AMD cards, powertune did not do the same thing - the "old" powertune simply capped at 20% and didn't adjust voltage. But the new powertune also adjusts Hawaii's dynamic voltage. And if you go past 20%, it allows voltage above the maximum dynamically. At least this was my impression. Seen here:
This was my impression of the new powertune based on everything I read from 290X launch reviews. So when I saw linus put 25% powertune , he upped the dynamic voltage beyond maximum. Now here's the thing. If you up powertune (from my rough understanding), it will also increase the maximum allowable dynamic voltage at 100% GPU load - but it doesn't spell out EXACTLY what voltage that is. Whereas, afterburner more or less tells you "Hey! you're upping dynamic voltage by XX amount". At least that's my impression. Do correct me if i'm wrong, i'm basing this (powertune functionality for Hawaii) off several articles that i've seen. So i'm merely asking. This is definitely different than the powertune used with the old vanilla 7970, which I was familiar with - that one capped at 20% and didn't have anything to do with dynamic voltage.
If you could clarify this, that would be great. Because i've read this at more than a couple of websites.