I'm surprised. Seems to be a lot of opposition to this, though most I can't understand.
Like others have said, if anyone it's BlockBuster that would get hurt by this, not the consumer.
Though I suspect mail order DVD rental places might like this more. Saves them having to process all the incoming discs, deal with "I mailed it, honest" customers, postal damage, etc.
It's not at all like Divx aside from the "you don't have to race back to the video store before closing time" aspect. Which was the only appealing thing about Divx to start with!
Only downside I see is we won't see this applied to CDs. They're simply too easy to copy whereas the number of people copying DVDs is more limited. And you can't make a direct copy of a DVD.
Pirates can still copy. Billions of other people wouldn't be driving at high speed to video stores late at night in their slippers. Gasoline and lives will be saved....ok, now I'm being silly. But really, what's the problem?
The environmental aspect, yeah, some people will toss them. There are ways to minimize that too, if the environmental minded put their efforts into pressuring for recycling awareness they could do a lot of good with an emerging product the public hasn't developed bad habits with. Want to be mad at Disney, be mad when they refuse your request to have a recyling bin for these discs sitting in every store Disney sells them too. Or for refusing to display a recycling symbol and instructions/reminders on every disc. See if Disney would be interested in doing promotions where for every 10 dead DVDs you bring back you get a free rental on another of their new product.
Just a thought