- Sep 5, 2003
I am sure it will. NV has a long history of selling worse videocards based on brand name alone. Off the top of my head: FX5200, 8600GT/S, GTS450, GTX550, GTX650/Ti, GTX750/750Ti, GTX960 2GB, etc. all overpriced and underperforming garbage that still outsold far superior competition. Even during HD5000/7000 when AMD had a massive lead in the $100-350 price segments, NV still smashed AMD. You ever heard of brand name and brand loyalty? Ever wonder why Tide demolishes Persil in North America but not in Europe? Same product. Ever wonder why Audi sells so well in Europe/Asia and Russia but trails Mercedes/BMW in North America by 2:1 in key market segments? Consumer buying prefers don't always follow logic.I bet the 1060 surpasses the 480 in sales by August 6th.
Honda Civic and Accord, Toyota Corolla and Camry by far outsell the superior Mazda 3 and Mazda 6.
Most consumers make purchases based on brand value, perception and emotions, not logic. Since we don't know if 1060 6GB will cost $249 or $279-299, it's not yet conclusive but if 1060 6GB costs $279-299, it will just continue the trend of NV selling overpriced mainstream GPUs and still successfully outselling the competition. The fact that NV garnered 82% peak dGPU market share and yet over the last 7-8 years every AMD GPU could be had for free is everything I need to know about the lowest common denominator that prefers NV.