• Guest, The rules for the P & N subforum have been updated to prohibit "ad hominem" or personal attacks against other posters. See the full details in the post "Politics and News Rules & Guidelines."

RX 480 seem to be selling like hot cakes.

Page 2 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.
Status
Not open for further replies.

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
Engineers build what they are told to build. The fault lies with management.
Top management in this sector will often be engineers for good reason.
Secondly the input for business cases is more or less based on tech push information from enginneers and specialist on first level. And they know consequences.
Look at eg dirk meyers vs jhh. Engineers is not the same.
 

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
nVIDIA failed despite their good chip marketing on ARM. It got brutalized by Apple, Samsung, Huawei, Mediatek and Qualcomm.

Returning to topic: 480 has a high production, so sells well. I feel that 1060 will have the same issues thanks to Apple, Mediatek and VIA.
Denver was perhaps killed by the 4b annually from intel. So was a lot of other potentially good stuff. I think it was good but we will never know.
 
Mar 10, 2006
11,715
2,010
126
Denver was perhaps killed by the 4b annually from intel. So was a lot of other potentially good stuff. I think it was good but we will never know.
Denver wasn't killed, future Denver cores appear to be in development. The 16nm Tegra that's in Drive PX2 features a new generation Denver core.
 

Yakk

Golden Member
May 28, 2016
1,574
272
81
nVIDIA failed despite their good chip marketing on ARM. It got brutalized by Apple, Samsung, Huawei, Mediatek and Qualcomm.
Nvidia's ARM push into the mobile space failed in large part because they lied about their Tegra 2 chip specs to phone manufacturers. And the phone manufacturers did not take kindly to bring lied to, big products like Motorola's Atrix flagship phone had to be prematurely EOL because those things ran hotter than a pan handle taken straight from an oven and typical things like video recording and playback never worked right even if nvidia kept promising features and fixes that never came.

All that gave Qualcomm the whole market basically without them doing anything for it. Now they are laughing to be sure.
 

Rvenger

Elite Member <br> Super Moderator <br> Video Cards
Super Moderator
Apr 6, 2004
6,282
5
76
nvidia sells all they make: paper launch
AMD sells all they make: selling like hotcakes

Only on this forum. smh.

To be fair, when I was at Microcenter there were no GTX 1070s and the GTX 1080s were limit one per customer. RX 480s I could buy as many as I wanted. They said they had a ton of stock from launch day.
 

Madpacket

Platinum Member
Nov 15, 2005
2,068
326
126
Edit:

Just noticed NewEgg.ca bumped up prices on most 480's past MSRP. Only $10 - $20 but still gives you and idea about demand. It'll be interesting to see the sales comparisons of the 480's vs the 1060's. I hope AMD claws back enough marketshare to really push developers towards DX12/Vulcan.

In Canada they're nowhere to be found at MSRP. Only NewEgg.ca was selling them for the right - MSRP. I'm really happy with NewEgg this time for not gouging like they did during the Bitcoin craze. I wrote them a few months ago and pleaded they don't make the same mistake (warned them about demand due to Ethereum). They told me they passed my suggestions to management, who knows, maybe they listened! (welp, that didn't last long. At least they didn't bump prices on launch like everyone else).

I feel bad for the prices in EU though. I guess if you can get your hands of a 4GB model for cheaper you can turn that into an 8GB pretty easy.
 
Last edited:
Mar 10, 2006
11,715
2,010
126
To be fair, when I was at Microcenter there were no GTX 1070s and the GTX 1080s were limit one per customer. RX 480s I could buy as many as I wanted. They said they had a ton of stock from launch day.
Interesting data point, thanks.

Early on, I saw GTX 1070/1080 FEs at Best Buy, but when I conduct routine checks, they have been all sold out. No RX 480s on the Best Buy shelves yet, though. There's this one 390X that's been sitting on the shelves for ages for like $399. I feel bad for the thing because at that price, nobody's going to buy it :p
 

garagisti

Senior member
Aug 7, 2007
592
7
81
Nvidia's ARM push into the mobile space failed in large part because they lied about their Tegra 2 chip specs to phone manufacturers. And the phone manufacturers did not take kindly to bring lied to, big products like Motorola's Atrix flagship phone had to be prematurely EOL because those things ran hotter than a pan handle taken straight from an oven and typical things like video recording and playback never worked right even if nvidia kept promising features and fixes that never came.

All that gave Qualcomm the whole market basically without them doing anything for it. Now they are laughing to be sure.
I had one of the phones with tegra chipset... almost always ran much hotter than what were supposed to be hot qualcomm chips on other phones i had :p Build qulity was nice on that phone, was straight from Japanese market, bought on ebay.
 

prtskg

Senior member
Oct 26, 2015
251
87
101
nVIDIA failed despite their good chip marketing on ARM. It got brutalized by Apple, Samsung, Huawei, Mediatek and Qualcomm.

Returning to topic: 480 has a high production, so sells well. I feel that 1060 will have the same issues thanks to Apple, Mediatek and VIA.
Why VIA? How can it cause issue for 1060?
 

3DVagabond

Lifer
Aug 10, 2009
11,951
200
106
AMD is only now just beginning to get out of the massive hole their former CEO Rory Reed dug by slashing AMD's R&D budget a couple years ago. Something so idiotic should've destroyed AMD, but somehow they survived and are just now starting to thrive again.

Image management and marketing are sorely, sorely needed. As anyone related to sales know, people mostly buy marketing anyways.
I am by no means a Reed fan. He botched every release they had while he was CEO. He killed their marketshare. He was hired though to cut costs. He did that.
 

AtenRa

Lifer
Feb 2, 2009
13,584
2,641
126
Because they are to expensive at eu is my assessment?
Will have to lower prices to prepare for aib.
Naa. Thats a strawman.
The story of 480 selling like hot cakes is comming from several reseller like eg gibbo.
They might not be representative but thats where it comes from.
Which one is it ??? Are they selling good in EU (according to Gibbo) or they are too expensive ???

Perhaps EU got more volume or AMD didnt expected that much interest from the consumers in US. Or, from now on most of the chips are going for the custom cards and reference models volume will decrease.
 
Last edited:

seitur

Senior member
Jul 12, 2013
383
1
81
Which one is it ??? Are they selling good in EU (according to Gibbo) or they are too expensive ???

Perhaps EU got more volume or AMD didnt expected that much interest from the consumers in US. Or, from now on most of the chips are going for the custom cards and reference models volume will decrease.
I would say it depends on a EU country. Remember EU is not single state and completly unified market either (not to an extent US is).

I would not be surprised if it sold very well i.e. in UK while at the same time sell moderately or poorly i.e. in Italy or somewhere else.

So in Poland it is not selling "like hot cakes" because price in Poland is jacked up 200 z&#322; (~50 euro) over official Polish MSRP set by AMD in all retailers and there is no problem finding RX 480 in stock. All popular stores + Allegro (Polish version of Ebay) have them available and in plenty of numbers.
Some of most popular online shops say that this is due to GPU manufacturers (i.e. Sapphire, Gigabyte, etc) selling them for high prices and refusing an official AMD MSRP price for now.

Obviously customers don't like that. It would sell much better if they would be in official MSRP (1170 z&#322; set by AMD) instead of what price is on the market everywhere (1349 z&#322; in stores).
Also only 8GB versions, there is ZERO 4GB versions in Polish stores. I did not even saw it listed anywhere.
 
Last edited:

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
Which one is it ??? Are they selling good in EU (according to Gibbo) or they are too expensive ???

Perhaps EU got more volume or AMD didnt expected that much interest from the consumers in US. Or, from now on most of the chips are going for the custom cards and reference models volume will decrease.
Well we dont know for sure. It can be both. Seems to be selling good looking at retail feedback and prices creep up. Quite natural imo even if there is good supply.

Sure they are shifting to aib now. What is great is the aib is comming so soon. Lets hope its in huge numbers because otherwise price will suffer. And 480 is a value mainstream card. Without value its not going to move.
 

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
A part if the prices beeing jacked up in certain eu countries is perhaps because the miners buy it?

Its imo bad channel management from amd they let miners kind of affect price. It will hurt their long term brand.

Its imo typical amd. Sloppy. But ofcource manpower is needed to handle such policies. And when everything is so damn shortsighted eg launching before bios is properly tested its bound to give trouble. They need to act more cool.
 

coercitiv

Diamond Member
Jan 24, 2014
4,440
5,952
136
Its imo bad channel management from amd they let miners kind of affect price. It will hurt their long term brand.
By all means, do tell us how a company is supposed to enforce a pricing policy on the free market once it's production means are surpassed by demand.
 

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
By all means, do tell us how a company is supposed to enforce a pricing policy on the free market once it's production means are surpassed by demand.
Very easy. By punishment to those that misbehave and discount/favors to those that behave. You need a trackrecord and tight channel management to do so.

I dont know what free market you talk about. Who told you that religious nonsense. We train and study people for years to avoid it and in this case we have only 2 brands of gpu. Its anything but free market. Its not selling oranges on market in Delhi.
 

Noctifer616

Senior member
Nov 5, 2013
380
0
76
Very easy. By punishment to those that misbehave and discount/favors to those that behave. You need a trackrecord and tight channel management to do so.
And how would you do that? How do you figure out who misbehaves?
 

antihelten

Golden Member
Feb 2, 2012
1,764
274
126
And how would you do that? How do you figure out who misbehaves?
It's not like it would be particularly hard for AMD to figure out which retailers don't enforce a 1 card per customer policy (assuming that one considers such a policy as falling under "behaving").
 

coercitiv

Diamond Member
Jan 24, 2014
4,440
5,952
136
Who told you that religious nonsense.
Will you show an example of a legal policy that can successfully stop the mining demand to affect stock for other customers or are just spreading religious nonsense yourself?
 

MarkizSchnitzel

Senior member
Nov 10, 2013
388
24
81
By all means, do tell us how a company is supposed to enforce a pricing policy on the free market once it's production means are surpassed by demand.
Well they can build in some sort of a trojan that sets the card on fire if mining operation is detected?
 

Tweak155

Lifer
Sep 23, 2003
11,403
239
106
Its a hopeful sign that more mainstream gamers will base their preference for a card with better performance at the same price instead of paying more for a brand name.
I only bought my GTX670 because the 7950 was out of stock when I got to MicroCenter. Sometimes there are other circumstances :p
 

Noctifer616

Senior member
Nov 5, 2013
380
0
76
It's not like it would be particularly hard for AMD to figure out which retailers don't enforce a 1 card per customer policy (assuming that one considers such a policy as falling under "behaving").
Even if there is a 1 card per customer policy, that can be avoided by anyone who is willing to get more. You can buy cards at different vendors, you can get other people to buy them for you.

There is a reason why this is not enforced, it's meaningless restriction which can be easily avoided.
 

krumme

Diamond Member
Oct 9, 2009
5,914
1,538
136
Will you show an example of a legal policy that can successfully stop the mining demand to affect stock for other customers or are just spreading religious nonsense yourself?
Its not about miners.
Price is controlled all the time.
It can have many form and its called all sorts of things except what it is.

Obviously its difficult to enforce a aprox price that is way off the damand supply curve and ideas like FE comes into play. But thats where a professional channel and sales force also makes a difference.
 
Status
Not open for further replies.

ASK THE COMMUNITY