Current evaluation - absolutely.
But I do recall when Opterons were in demand and gobbling up marketshare vs old pre-intel core product Xeons with FSB based on netburst.
I recall hearing from AMD insider that over 50% of their CPU profits were coming from Opterons (nothing official or concrete, just small talk with some AMD Marketing contacts) even though volume were relatively tiny compared to desktop/notebook volumes.
Additionally, AMD's marketing focus at the time were heavy with incentives toward Opteron volume which supports how profitable Server products were for them even at small volumes.
I would hazard to guess that this was why BD at inception was focused on Server needs - and if a derivative can be competitive on desktop/mobile, then it would be two birds with 1 architecture... errr.. stone.