[Rumor, Tweaktown] AMD to launch next-gen Navi graphics cards at E3

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ozzy702

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Nov 1, 2011
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If AMD products are already cheaper than NVIDIA's (equivalent) products and people still buy NVIDIA's, it's because of a lack of awareness.

People are not going to buy AMD's alternatives (to NVIDIA's products) no matter how well they are priced if people aren't aware of them.

The solution is not to lower the prices any further, but rather, to invest in marketing to raise awareness.
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Ha! Hilariously childish. I give you a few thumbs down on current posts and you go back several pages to thumbs down some of mine. :D

Lack of awareness is only part of the problem. Day 1 drivers are almost always far superior for NVIDIA. Your posts seem to indicate that AMD is always on par with NVIDIA regarding execution and the only reason people go NVIDIA is because they are dumb and uneducated. That's simple not reality. The 570 is selling like hot cakes because it's priced aggressively and is a compelling choice. Outside of current 570 prices and Ryzen, how many compelling choices has AMD presented over the past five years? Yes, AMD cards age well, but that takes time. Driver development and collaboration with developers is where NVIDIA shines. Until AMD steps up their game in this dept they will continually look worse than they should in reviews for GPUs and game launch benchmarks and those are what sell GPUs.
 

Bouowmx

Golden Member
Nov 13, 2016
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https://zhuanlan.zhihu.com/p/66321040

Copying from Reddit u/eric98k
The interview with Sapphire Technology Product Manager Leo and Public Relations Director Jenny at AMD 50 Gathering in Chengdu, China.

Link (cn): https://zhuanlan.zhihu.com/p/66321040 (google webpage translator failed, but chrome's builtin translator works)

Points:

  • Sapphire plans to extend the GPU warranty period after the warranty of current mining batches terminates.
  • No plan for non-reference Radeon VII
  • Confirmed to release watercooled Poison Toxic for Navi. Toxic for Vega was canceled due to restricted margin.
  • Navi currently has two versions, one is priced at $499 and the other is $399.
  • (Assuming talking about the top version) it is stronger than 2070
  • Denied the existence of socalled “Big Navi” with 5120SP
  • In terms of hardware raytracing acceleration: maybe wait for AMD’s next GPU architecture, although the arch is not finalized yet.
  • Navi will be presented at Computex on May 27th, and the launch date is July 7th.

Almost tit-for-tat: ~GeForce RTX 2070 ["2075"?] level for 500 USD
 

DrMrLordX

Lifer
Apr 27, 2000
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What other architectures are AMD planning in the near term then?

Near term? If you mean 2019, nothing. The smart money is on "small" Navi (Navi10, Navi12) this year and a larger die with more shaders, possibly TSMC 7nm+, and other upgrades next year to try to take on 2080Ti. AMD has limited resources at RTG, and people need to remember that a lot of those resources are aimed at enterprise. This assumption is also based on Navi's development being heavily guided by MS and Sony (for Xbox 2/PS5); that could be wrong, but we've already got reports that both 2020 consoles use Navi, so in a way it seems correct.

My money is on this year's Navi dGPU being similar in power to the best of the console Navi products we should expect next year. Allegedly, the better of the two Xbox 2 consoles (uh . . . Ananconda?) is going to have a 14 Tflop GPU, which would be about twice as fast as an RX590. RX Vega is "only" 12.58 Tflops in FP32 but 25.17 Tflops in FP16, so that still wouldn't necessarily put Anaconda's GPU in a superior position, and ditto for this year's Navi10. In my opinion. I could be wrong.

It should be noted that a few people outside of the Adored crowd (such as @Yotsugi ) insist that Navi's development was not guided by MS/Sony completely (or at all), and that AMD is actually swinging for the fences here. Personally, I just don't see it as being likely.

I could be confused, but my impression was that Navi was the next generation of AMD GPUs, and that IF they wanted to compete at the high end that would be the GPU to do it.

Navi is, by all accounts, still related to GCN. The expectation is that the next major run of GPU designs they roll out, probably in 2021, will be the "generation next" or whatever it is they're been putting on their slides. No information exists that I know of to describe that design. Most people expect it to be clean sheet.

Based on what? What makes it highly unlikely? Rumors suggest there is at least two chips, possibly three.

Based on the high probability that Navi's development has been heavily influenced by its place in future consoles. AMD likes to repurpose designs where they can, so if they can sell something close to an Xbox 2/PS5 GPU as a dGPU this year, all the better. As I posted above, a 14 Tflop dGPU would replace Polaris easily and wouldn't necessarily suck up much power on 7nm. It would be a solid midrange product that could take on 1660Ti and 2060 while not costing too much to produce. There is no way that particular product winds up being a $499 Vega64 replacement. And AMD doesn't have the resources to do that many different SKUs based on Navi, hence the rumours that there are two variants coming out this year and other, more-powerful designs coming out next year.

I am cutting this discussion off because this is the graphics subforum and we have been off topic for far too long.

Fair enough.

Lisa Su has made it pretty clear that Navi (at least initially) is going to slot below the Radeon VII

It's also implied on this image: https://images.anandtech.com/doci/14352/amd-shareholders-slide-2.png

Well yeah, it's definitely not going to unseat Radeon VII this year. I'm not even sure it's going to replace Vega64 this year though. See above.

No. Vega is the prime candidate for replacement.

Radeon VII already did that . . .

I won't be surprise at all if AMD leave Polaris lingering around for a while longer.

Navi would be about as cheap. The only thing more expensive about it is its reliance on a newer, more-expensive node. Polaris really needs to be put out to pasture, and Navi is a perfect replacement.

Almost tit-for-tat: ~GeForce RTX 2070 ["2075"?] level for 500 USD

Ambitious, but overpriced. If that is true - and I kind of hope that it isn't, because I'd much rather see AMD aim its resources at underserved parts of the dGPU market - then it confirms that AMD is just as interested in running up dGPU prices as nVidia. Overall, it's a bad sign.
 
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beginner99

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then it confirms that AMD is just as interested in running up dGPU prices as nVidia.

Pricing since the 390(x) have clearly shown that trend. Problem is same performance and price as NV, people will tend to buy NV for added features or lower power use. In my case I would then also go for a 2070. Could be used to play around with deep learning for example.
 

DrMrLordX

Lifer
Apr 27, 2000
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Pricing since the 390(x) have clearly shown that trend. Problem is same performance and price as NV, people will tend to buy NV for added features or lower power use. In my case I would then also go for a 2070. Could be used to play around with deep learning for example.

Indeed. Also they're aiming at the price of a product that's already been on the market for . . . awhile. Such a pricing scheme says to me, "We would rather fight to keep prices high than fight to take market share". For the consumer, that is bad.
 

Head1985

Golden Member
Jul 8, 2014
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AMD dont compete since 390/390x.They just matching NV price and performance.Its called DUOPOLY.
 

Glo.

Diamond Member
Apr 25, 2015
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AMD dont compete since 390/390x.They just matching NV price and performance.Its called DUOPOLY.
Considering the RTX 2070 Ti competitor for 500$ is based on Navi 10, and that GPU is smaller than Polaris 10(smaller than 232 mm2 die size) the margins will be good.

Told you guys, that no f****** way in hell AMD will offer GPU faster than RTX 2070 for half as much. They are not morons.

P.S.
I will change my prediction on Navi GPUs:

Navi 14: 20 CU chip, with performance at GTX 1660 level, or between GTX 1660 and 1660 Ti levels.
Navi 10: 40 CU chip with slightly(around 10-15%) faster than RTX 2070.

Still stays ;).
 
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maddie

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Could these statements be connected closely?

Watercooled version, $499, stronger than 2070.
> normal versions cheaper?

  • Confirmed to release watercooled Poison Toxic for Navi. Toxic for Vega was canceled due to restricted margin.
  • Navi currently has two versions, one is priced at $499 and the other is $399.
  • (Assuming talking about the top version) it is stronger than 2070
 

Glo.

Diamond Member
Apr 25, 2015
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  • (Assuming talking about the top version) it is stronger than 2070
Wouldn't it be logical that 2560 ALU GPU from AMD is exactly the same performance level as 2560 ALU GPU from Nvidia? ;) I think RTX 2070 Ti was leaked with 2560 CUDA cores, and 7.5 GB's of GDDR6.
 

maddie

Diamond Member
Jul 18, 2010
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Wouldn't it be logical that 2560 ALU GPU from AMD is exactly the same performance level as 2560 ALU GPU from Nvidia? ;) I think RTX 2070 Ti was leaked with 2560 CUDA cores, and 7.5 GB's of GDDR6.
Exactly the same performance? I suppose you mean within striking range. Faster than 2070 is very vague. In any case, the only way I see these prices working is much faster than 2070. For all the hype, RTX and DLSS are very much selling points and do command a premium, even if a tiny one

2070 models are going for less than $500 already. AMD can't be that clueless, can they?
 

Glo.

Diamond Member
Apr 25, 2015
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2070 models are going for less than $500 already. AMD can't be that clueless, can they?
As I have said. 40 CU chip, being as fast as RTX 2070 Ti, with the same amount of ALUs is not a bad selling point for AMD.
 

AtenRa

Lifer
Feb 2, 2009
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I was thinking, it could mean the $399 card is around RTX2070 performance and WC $499 is the faster than RTX2070 card. But only 10 days left, lets wait and see.
 

lifeblood

Senior member
Oct 17, 2001
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Looks like Navi 10 is replacing Vega. According to the article, the Navi Pro performs between RTX 2060 and RTX 2070 for $399. A quick look at some review sites shows Vega 64 performing between 2060 & 2070. A quick Google search shows Vega 64 selling for $399. So based on that article, Navi Pro replaces Vega.

Of course, this is a little more than a rumor but definitely not a sure thing. We'll see in 10 days.
 

Krteq

Golden Member
May 22, 2015
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Take it with a HUGE grain of salt

ni0qmkkpaknt.jpg


https://twitter.com/KOMACHI_ENSAKA
 

amrnuke

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Apr 24, 2019
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Exactly the same performance? I suppose you mean within striking range. Faster than 2070 is very vague. In any case, the only way I see these prices working is much faster than 2070. For all the hype, RTX and DLSS are very much selling points and do command a premium, even if a tiny one

2070 models are going for less than $500 already. AMD can't be that clueless, can they?

I wouldn't be all doom-and-gloomy.

The interview with the Sapphire rep didn't disclose how much better than 2070, which version ($399 or $499) was better, or any further specifics.

Best case scenario, the $499 Navi is closer to Radeon VII than 2070 (separating itself from R7 in price via 8GB GDDR6 RAM rather than HBM2), and the $399 Navi is at or just under 2070 performance. Worst case scenario, $499 Navi is just above 2070 and $399 Navi is just above Vega 64, but prices come down later.
 

fleshconsumed

Diamond Member
Feb 21, 2002
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Disappointing if latest pricing/performance leaks turn out to be true. As a casual gamer it's hard to justify paying $400 for 2060/2070 performance. The elusive reasonable middle is still MIA.
 

Mockingbird

Senior member
Feb 12, 2017
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Disappointing if latest pricing/performance leaks turn out to be true. As a casual gamer it's hard to justify paying $400 for 2060/2070 performance. The elusive reasonable middle is still MIA.

There is the GeForce RTX 2060 for $349
 
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GodisanAtheist

Diamond Member
Nov 16, 2006
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Agree with the sentiment that AMD needs to EOL their Vega line of cards, but cannot really do it until they have a suitable performance replacement on board (i.e. Navi).

We've seen some blatantly incorrect statements from various reps (VII 128 ROPS confusion) so I wouldn't take anything a rep says at face value here, but if Navi is a transitional step to the next arch (as the twitter post above stating Navi has moved to 8 shader engines states) then we can possibly see some movement in terms of efficiency. Otherwise there just isn't a snowball's chance in hell a 2560CU part will be remotely competitive with the RTX 2070 with the way GCN has been stacking up in terms of various performance metrics vs NV's newest archs (AMD hasn't even been able to clock up to NV's levels even with the die shrink to 7nm, let alone the kind of clocks a Polaris level part would need).

AMD is either going to blow the damn lid off this launch with a bunch of features coming together (TBR/Prim Shaders/Reworked Engines etc) or we're headed into another round of deep disappointment. Given its AMD, I'll hope for the best but expect the worst...
 
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amrnuke

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Disappointing if latest pricing/performance leaks turn out to be true. As a casual gamer it's hard to justify paying $400 for 2060/2070 performance. The elusive reasonable middle is still MIA.

Definitely hard to justify spending $400 period if you are a casual gamer. That doesn't mean the rumored cards are disappointing. It's more the lack of a $250-350 card that you're lamenting? At this point, why get worried? nVidia didn't release the 1660ti until quite a while after their higher end cards. That's fairly par-for-the-course.

I'd anticipate that they'll fill in the $299 price point. The 1660ti needs a competitor. You may not get it until later this year, but it'll come.
 

Stuka87

Diamond Member
Dec 10, 2010
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AMD dont compete since 390/390x.They just matching NV price and performance.Its called DUOPOLY.

This simply is not true. Do they compete in the ultra high end, no. Do they compete in the mid range, absolutely. The RX 480 and GTX 1060 were very competitive with each other. Sure some people like to think power consumption is a bigger deal than it really is, but that doesn't make games run faster. When it comes to performance, they were dead on matches for each other. Vega was late, but did compete. Polaris has been AMD's bread and butter for the past few years however, and it has served them well.

But, perhaps we have different ideas on the word 'compete'.
 

fleshconsumed

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Feb 21, 2002
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There is the GeForce RTX 2060 for $349
I know this is what the market is, I'm well aware that the it shifted up by an order of magnitude, but to me that price just isn't reasonable.

Definitely hard to justify spending $400 period if you are a casual gamer. That doesn't mean the rumored cards are disappointing. It's more the lack of a $250-350 card that you're lamenting? At this point, why get worried? nVidia didn't release the 1660ti until quite a while after their higher end cards. That's fairly par-for-the-course.

I'd anticipate that they'll fill in the $299 price point. The 1660ti needs a competitor. You may not get it until later this year, but it'll come.
Yeah, I'm probably going to stick with my RX480 for as long as I can. Good thing I have a backlog of older games to go through. Maybe I'll be able to pick up a cheap VEGA56 used/on sale for cheap.
 
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