6. You Give Priority to Experiences that Prove You're Right
Everybody you know is getting an Android phone! What's more, it seems like Droid phones have taken over your city's billboards, and absolutely nobody wants to keep their BlackBerry anymore. Or, you know, maybe that's not the case at all. When you or somebody else puts a container around your experiences ("Everybody's heading to Android"), your brain can do funny things to your experiences, tinting everything toward a certain conclusion while drastically minimizing, say, those 10 people in line at the coffee shop, all checking their BlackBerries. Put another way, "If you're a hammer, everything looks like a nail."