Rebranding Carrots...

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MikeMike

Lifer
Feb 6, 2000
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w w w.fast company.com/magazine/154/the-new-junk-food.html

Very good article regarding the pursuit of rebranding carrots... why not make them look like junk food!

would love to see some discussion on this...
 
highland145

highland145

Lifer
Oct 12, 2009
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The problem, for me, is that they still taste like carrots. I'll eat them but I'm not going out of my way.
 
M

MikeMike

Lifer
Feb 6, 2000
45,885
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highland145 said:
The problem, for me, is that they still taste like carrots. I'll eat them but I'm not going out of my way.
Click to expand...

had you read the article (because its 3 pages) you would have read that they are working on adding natural and healthy flavors to the carrots... like cooler ranch baby carrots... that could be epic.

CPA: you are in the Syracuse test market i am assuming?
 
Perknose

Perknose

Forum Director & Omnipotent Overlord
Forum Director
Oct 9, 1999
46,877
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Not thinking BIG enough!

What's an even greater and more pervasive sales point than tubby-tubby-yum-scarf-barf, near-food-like, snack modules?

Sex!

Presenting O-MAI! Organic Measured Anal Insertion treats! You can eat them or you can meat them!

OH, MY, it's O-MAI, your multi-orifice solution! :biggrin:
 
techs

techs

Lifer
Sep 26, 2000
28,559
4
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It sounds like a great idea.
I would buy them if they come with a packet of salt, or other flavoring for times when I felt like using them.

The big obstacle is selling enough of them so that they don't go bad at the store. They are competing with products like Doritos with government subsidized corn and oil, and that last virtually forever in the store.

If a bag cost less than two bucks, I think they have a shot. But at something like 3 dollars or more, I don't think they would sell enough.
 
highland145

highland145

Lifer
Oct 12, 2009
43,973
6,338
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Wyndru said:
ftfy ;)
Click to expand...
Thanks. They'll go well with our water supply here.
MikeMike said:
had you read the article (because its 3 pages) you would have read that they are working on adding natural and healthy flavors to the carrots... like cooler ranch baby carrots... that could be epic.
Click to expand...
Well, I pissed around long enough trying to put a link in the thread so I skimmed the 1st page.
 
Gibsons

Gibsons

Lifer
Aug 14, 2001
12,530
35
91
techs said:
It sounds like a great idea.
I would buy them if they come with a packet of salt, or other flavoring for times when I felt like using them.

The big obstacle is selling enough of them so that they don't go bad at the store. They are competing with products like Doritos with government subsidized corn and oil, and that last virtually forever in the store.

If a bag cost less than two bucks, I think they have a shot. But at something like 3 dollars or more, I don't think they would sell enough.
Click to expand...

Not just going bad at the store, but at home too. Even if the Doritos go stale, you can sling them in the oven for a bit.
 
highland145

highland145

Lifer
Oct 12, 2009
43,973
6,338
136
Gibsons said:
Not just going bad at the store, but at home too. Even if the Doritos go stale, you can sling them in the oven for a bit.
Click to expand...
Guess that would be where the salt comes in, making them a not so great snack.

Love Doritos.
 
CPA

CPA

Elite Member
Nov 19, 2001
30,322
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MikeMike said:
had you read the article (because its 3 pages) you would have read that they are working on adding natural and healthy flavors to the carrots... like cooler ranch baby carrots... that could be epic.

CPA: you are in the Syracuse test market i am assuming?
Click to expand...

No. I live in Texas, but grew up about an hour out of Syracuse and have always been a Orange fan.
 
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