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Rebranding Carrots...

w w w.fast company.com/magazine/154/the-new-junk-food.html

Very good article regarding the pursuit of rebranding carrots... why not make them look like junk food!

would love to see some discussion on this...
 
The problem, for me, is that they still taste like carrots. I'll eat them but I'm not going out of my way.

had you read the article (because its 3 pages) you would have read that they are working on adding natural and healthy flavors to the carrots... like cooler ranch baby carrots... that could be epic.

CPA: you are in the Syracuse test market i am assuming?
 
Not thinking BIG enough!

What's an even greater and more pervasive sales point than tubby-tubby-yum-scarf-barf, near-food-like, snack modules?

Sex!

Presenting O-MAI! Organic Measured Anal Insertion treats! You can eat them or you can meat them!

OH, MY, it's O-MAI, your multi-orifice solution! :biggrin:
 
It sounds like a great idea.
I would buy them if they come with a packet of salt, or other flavoring for times when I felt like using them.

The big obstacle is selling enough of them so that they don't go bad at the store. They are competing with products like Doritos with government subsidized corn and oil, and that last virtually forever in the store.

If a bag cost less than two bucks, I think they have a shot. But at something like 3 dollars or more, I don't think they would sell enough.
 
It sounds like a great idea.
I would buy them if they come with a packet of salt, or other flavoring for times when I felt like using them.

The big obstacle is selling enough of them so that they don't go bad at the store. They are competing with products like Doritos with government subsidized corn and oil, and that last virtually forever in the store.

If a bag cost less than two bucks, I think they have a shot. But at something like 3 dollars or more, I don't think they would sell enough.

Not just going bad at the store, but at home too. Even if the Doritos go stale, you can sling them in the oven for a bit.
 
had you read the article (because its 3 pages) you would have read that they are working on adding natural and healthy flavors to the carrots... like cooler ranch baby carrots... that could be epic.

CPA: you are in the Syracuse test market i am assuming?

No. I live in Texas, but grew up about an hour out of Syracuse and have always been a Orange fan.
 
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