TRUE STORY:
I remember 1991 Auto Show; I think it was Geneva or Frankfurt perhaps... The Ferrari team was showing off the F40, while the Bugatti just introduced the EB-110. Both cars looked spectacular, and had about the same price and performance (but really the Bugatti was a bit cheaper and faster). One of the reporters came up to the Bugatti CEO and asked how his car compared to the F-40. Everyone gathered around... Lots of news people, cameras, etc. The Bugatti Guy slowly opens the back hood (engine in the back) of the EB-110, takes out a cigarette and places it standing on top of the engine! Then he continues to open the door, climbs inside and starts the car... Revs once, revs again, revs once more to redline, about 8500 RPM, the engine is going crazy, lots of noise etc... The cigarette is still standing... The Bugatti guy climbs out, and boldly says to the reporter: "I want to see Enzo Ferrari do this on his car". The Ferrari guys just turned around embarrassed and never made any more claims that day.