I tend to buy both AMD and Nvidia cards, in succession, but PhysX was never a priority for me. I do like my Physics, but Physics that actually affect gameplay. Physics as graphics effects are also welcome, but not as long as they bring a huge performance hit along with them.
Borderlands 2 is the only PhysX game that actually mattered for me but still I couldn't go above medium setting on my two 570s, if wanted to enjoy my game. Going to two 7950s for the new system, Borderlands 2 was the only game that felt like something was missing, but after the battle was heated I couldn't notice it anyway. On the other hand, again in the heat of the battle, I noticed that I had zero slowdowns, so I could actually perform better as a player.
If I would put a percentage of how much PhysX matters for me in the grand scheme of things, I'd say around 5%. Witcher 3 single handedly could add another 5% though, if its PhysX presentation is any good, but I will probably have two Maxwells by then, but that will only be by chance. It will be Nvidia's turn to get video cards from, at the time. If it would be AMD's, it would probably not affect my decision at all.