And when you do give them the money and buy the new monitor (or modify your old one) keep in mind that you won't be able to change to AMD without changing your monitor. Even if you wanted an AMD card you'd have to figure additional cost of changing your monitor in. That will almost always lock you in to staying with nVidia, stifling competition. IF it's unnecessary, I think it stinks and is purely anti-competitive.
What's worse is that people won't care and will go with the flow. Imagine if your car maker made it where if you installed a different brand oil filter or battery, your car wouldn't run, and they did it for no other reason but to force you to buy their proprietary products.