Bumpgate, burnt cards from bad drivers, loud and incredibly hot/power hungy products, perpetually late to market, inflated pricing. None of those things matter to many, they still buy Nvidia exclusively.
Oh give me a break about "perpetually" late to market, you know full well that is not always true, or did you only follow video cards since late 2009? (And even then, remember the quick turnaround time to fix GTX4xx: only six months.) You can't be serious about the "power hungry" part. That was like one generation, and Kepler is actually winning on perf/watt.
NV's pricing used to be better but it still isn't THAT bad once launch prices fall, with the exception of the GTX680--just as I predicted, since they make so much more money with non-defective GK104 chips going into Tesla/Quadro. Let's not forget that NV pushed AMD on price/perf with their launch prices for GTX 680/670, by the way. AMD actually did worse on price/perf during their short-lived monopoly on 28nm retail consumer video cards.
As for bumpgate, most people probably blamed the laptop manufacturers and desktop users had fewer problems AFAIK. NV has had some bad drivers, but ATI had a bad rep for having more problems, and many people to this day just install CD drivers and don't ever update, so if a launch driver is bad, that is big trouble.
it's kinda funny that since AMD bought ATI, theyr drivers quality improved alot
even when they killed the ati brand, the reputation stayed
AMD has an even worse rep than ATI, I think. With few exceptions, AMD has been an also-ran budget/cheap lower-performance and higher wattage alternative to Intel. Exceptions include AMD taking it to Intel several years ago when Intel was still trying to push Netburst, and Intel has abominable policies re: ECC memory on consumer CPUs.
By the way this is regarding consumer viewpoints and reputation, NOT fairness. ... yes it was unfair for Intel to make backroom deals in the Netburst days, and without such a move, perhaps AMD would have gotten more years of profits and be more competitive today, but we will never know for sure.
Yeah, it's not as if Nvidia has been free of driver or hardware problems. Heck, Nvidia had a whole failed line of graphics cards (5000 series) and it didn't kill their reputation.
The real moral of the story: If you get your logo in the opening animatics for games with a slogan like "The Way It's Meant To Be Played", people will buy your products regardless of whether they're crap or actually good. It's a lesson AMD seems to have learned and is try to apply with "Gaming Evolved".
Oh, I'm sure marketing has a lot to do with it as well. But even there, TWIMTBP is way catchier than "Gaming Evolved," and it wasn't until recently that AMD was as competitive in terms of sponsorship of major titles. Even today, titles like Borderlands 2 are vastly more popular than Sleeping Dogs.
I mean seriously, "gaming evolved".. evolved into what? Give them ten bucks and ten minutes and most people could probably come up with better slogans. TWIMTBP kind of speaks for itself, but "gaming evolved" does not.