Let me restate my original point: I think that if two cards (one by AMD, one by NV) are in the same price/perf ballpark, I can see why most people would go for the NV part due to the advantages I laid out, and also due to NV's brand equity. Even if you do not personally use ANY of those minor advantages, the fact is that all ties go to NV. NV does not need to win outright, it just needs to be in the same price/perf ballpark and its other advantages will help sell their cards. That's not even including gamedev relations.
I only brought this up as a response to Silverforce's claim that NV's "only" advantage was Physx, and that is not true.
Enthusiasts who know how to hot-rod their GPUs and don't care for things like A-Vsync and GPU Boost and PhysX may come to a different conclusion, of course.