anyone confirm or deny this
that wold be awesome but its april 1 here and that makes me incredibly skeptical
12 minute reveal? hmm... can't wait!
DICE: “Most Sandbox Games Are Boring”
By Nathan Brown - April 4, 2011
Battlefield 3’s campaign to be more tightly scripted than DICE's open Bad Company titles, says Patrick Bach.
Swedish developer DICE has revealed that combat in its upcoming shooter Battlefield 3’s campaign more closely resembles the tightly-scripted likes of the Call Of Duty series, rather than the open, sandbox style of its previous Battlefield 2: Bad Company games.
Executive producer Patrick Bach told us: “I don’t see it as an absolute goal for all games to be sandbox games. We’ve been building sandbox games for quite some time and we’ve got pretty good at it, but I don’t see that as the only way of building games, because then we wouldn’t build campaigns at all.
“In some cases they aren’t, but in most cases sandbox games are hardcore, boring, hard to get into and they are not very popular.”
Battlefield 3 is powered by DICE’s new Frostbite 2 engine, meaning that the series’ trademark destructible environments will be even more impressive than before. Bach, however, points out that the technology is posing its fair share of problems during development.
“Just the fact that the environment can change dynamically creates a huge challenge for us when it comes to AI,” he explains. “[It] puts a lot of challenges to our AI code when it comes to finding new cover, reacting to the fact that it has disappeared, moving and flanking based on the new situation.”
We spoke to Bach as part of our first preview of Battlefield 3 in our next issue, E227, which will be with subscribers any day now and at newsagents on April 12.
Two sources for each story. Good luck getting through at work...
Most sandbox games are 'boring, hard to get into' says Battlefield 3 dev or Most sandbox games are 'boring, hard to get into' says Battlefield 3 dev
EA deploys Battlefield 3 box art -- PlayStation Universe or Battlefield 3: This is what the box looks like
BC2 is sandbox? With its choke point nature?
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Battlefield Heroes ARV: $0.99 - $9.99
The Sims 3 ARV: $0.99 - $9.99
Spore ARV: $0.99 - $9.99
Battlefield: Bad Company 2 ARV: $0.99 - $9.99
Additional games may be available based on EA game release dates. Once all DLC content has been redeemed various options of other electronic downloads will be available as prizes.
weren't the previous Dr. Pepper DLC promos for consoles only? i doubt PC gets any Battlefield DLCs this time.
Must be a typo - it says Battlefield: Bad Company 3 in the list of DLC. More likely this is for BFBC2 than BF3.
I would be pretty surprised if there wasn't a DLC for BF3
EA and DICE know they've got an opportunity to do something special with Battlefield 3 -- perhaps even unseat the monolithic and genre-defining Call of Duty franchise. As such, information about the game's various modes of play and what we can expect have been tightly controlled.
It seems the developer and publisher are content to let in-game footage do most of the talking, giving gamers just a glimpse into what appears to be another level of graphical quality, bringing extreme realism to FPS gaming. But, are amazing graphics enough? According to Executive Producer at DICE Patrick Bach's interview with Meristation, the answer is no.
"Our major priority is to create a game thats fun to play", emphasized Bach; continuing to say that "Realism by itself is not our goal, but rather to make Battlefield 3 look realistic without compromising other aspects of gameplay".
To that end, DICE has put a huge emphasis on adapting EA technologies, primarily those utilized by EA SPORTS for games such as FIFA, and incorporating them into the Frostbite 2 engine in order to give Battlefield 3 the kind of jaw-dropping animations that will immerse the player into the game world and allow DICE to relate a meaningful narrative.
However, Bach admits that the multiplayer side of the game is where most players will derive the vast majority of value out of the experience. Simply, "the number of hours that many players spend in multiplayer" cant be matched. Bach clarified that "Our objective is not to create the longest campaign anyones ever known, but rather one thats interesting, full of challenges and thats as tough at the beginning as it is at the end". In other words, to use one of my favorite colloquialisms: Its not the size of the wand but the magic it possesses.
While Meristation was unable to squeeze any truly relevant information out of Patrick Bach in terms of multiplayer modes, scale, setting, weapons, maps, etc. they did get yet another tease out of the games Executive Producer. "We havent released much information about multiplayer because we want to ensure that when we do it the public will go crazy".
Furthermore, Bach confirmed to Meristation that the "bar has been raised" and that everything in multiplayer will be "more surprising and fascinating" in this third installment of Battlefield.
It sounds like DICE and Electronic Arts are holding out until E3 2011 to drop the "Wow!" hammer. Until then, we will have to sit tight and enjoy the gameplay trailers as theyre released.
Source: Meristation (Spanish).
by Kyle Orland
April 6, 2011
EA CEO John Riccitiello says the marketing spends for both EA's Battlefield 3 and Activision's next Call of Duty release could easily surpass $100 million each.
Speaking at an Ad Age Conference keynote presentation, Riccitiello said we can expect to see "a couple hundred million dollars [worth of] marketing against these two products," emphasizing that Battlefield 3 is "designed to take [Call of Duty] down."
The remarks were part of a wide-ranging presentation where Riccitiello talked up the game industry in general, and EA in particular, as a new up-and-coming mass audience for advertisers.
Noting that the game industry has risen to include 1.5 billion players worldwide over the past few years, Riccitiello predicted that audience could grow to encompass 3 billion players in three or four years -- eclipsing worldwide TV ownership -- thanks largely to the growing ubiquity of game-playing smartphones.
What's more, Riccitiello stressed that these game players are a more captive audience than those using other media. "People don't really do anything else when they're playing games, they're focused on it," he said. "When people watch TV or use the internet, they're usually doing something else."
EA has the ability to serve dynamic content to 233 million unique users today, Riccitiello said, up from 40 million users in 1995 who mainly received static content in the form of unconnected retail games. The company's servers run over 15 million hours of online gameplay to 5 million of those unique users every day, he said.
He noted that Barack Obama purchased display ads in many EA games to reach out to youth voters at a point in his campaign when he was in a distant second or third place. "I guess it worked," he quipped.
But getting ads to players doesn't have to mean inserting intrusive billboards or products into the game experience, Riccitiello said. He estimated that about half of online play time was spent in pre- or post-match lobbies or setup, where "today's consumer is very much expecting advertising ... we didn't have that understanding a few years ago."
He encouraged advertisers to get into the game market now, while the market is still settling, to avoid a "bidding war" that could happen over prime game-based ad space in three to five years.
By Mike Sharkey | Apr 6, 2011
Making like Lee Marvin in Delta Force ("It's a go, take 'em down!), Electronic Arts CEO John Riccitiello said today that Battlefield 3 has been designed with a clear goal in mind: to go toe-to-toe with Activision's FPS juggernaut and take down Call of Duty.
Kicking off the Ad Age Digital Conference in New York today, Riccitiello delivered a keynote speech in which he described gaming as the "new mass media." Providing examples on just how big the market for video games has become, the EA chief executive said his company will spend roughly $100 million marketing DICE's upcoming shooter, Battlefield 3, when it launches this fall. And EA fully expects Activision will be doing the same with the latest, as yet unannounced Call of Duty game, putting the two titles face-to-face in a $200 million marketing deathmatch.
"This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the number one game in the game industry," he said. "A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down."
Battlefield 3 is being designed for Windows PCs, Xbox 360, and PlayStation 3. The game previously had a fall release window. Riccitiello narrowed things down a bit with his November announcement.
Friday April 8 - Sunday April 10 - 40% OFF ALL SHOOTER GAMES (PCDD ONLY)
Titles Include: Mass Effect, Dead Space, Mercenaries 2: World in Flames, Crysis Warhead®, The Saboteur, Mass Effect 2, Mass Effect Pinnacle Station, Battlefield: Bad Company 2, Battlefield: Bad Company 2 Digital Deluxe Edition, Mass Effect 2 Digital Deluxe Edition, Medal of Honor, Battlefield: Bad Company 2: Vietnam, Medal of Honor Hot Zone Map Pack, Battlefield 3 Limited Edition, Counter-Strike: Source, Counter-Strike 1: Anthology, Battlefield 2, Crysis®, Medal of Honor Airborne, Battlefield 2: Complete Collection, The Orange Box, Battlefield 2142 Deluxe Edition, Half-Life 2: Episode Pack
There is a story running around the internets about a %40 off sale on all shooter titles at the EA store, starting tomorrow, and that Battlefield 3 will be included.
I HIGHLY doubt this, but, keep your eyes open and if it happpens, jump on it!
