Because if you're a TV manufacturer, it's this or wait another year before your 4K TVs can do 60Hz. TV manufacturers are (as you'd imagine) bigger fans of the former than the latter.Looks interesting,...
BUT,
why compromise at 4kHD?
Looks clear you still need HDMI 2.0 to not compromise on quality at 4kHD60hz from a computer.
It's like 4K multi-tile displays. At the end of the day it's a workaround to compensate for the fact that not all parts of the technology are ready, but that it's complete enough to ship for early adopters.