ultimatebob
Lifer
that's only half of it. It's also a big convention for corporate whores and the trade industry--not just music and arts. It's also tech and...basically everything else.
It's massive.
On the flip side, think of all of the the White Claw that has been saved from the ravenous thirst of urban hipsters and Instagram influencers 🙂
The funny thing is that you could easily do a film festival online using modern streaming services. It's the whole viral marketing and hype generation aspect of SXSW that would be hard to replicate.
