Hey, they had a pretty good run and now, more than 60 years after its founding, it's going to morf into, what, a fashion, style and culture mag?
No doubt the ease with which anyone can find nudes on the internet was a big part of this, but part of it if you ask me was the type of women they favored in the last 30 years or so.
Playboy defined the manicured, airbrushed/photoshoped Barbie look with women that often had plastic surgery and Hollywood followed suit. The last 20 years or so has shown that most people prefer the more natural looking types and Playboy lost out to the internet/web companies that tended to feature women that were not photoshoped and were less inclined to cosmetic surgery. This was not what Hef wanted so they were left behind.
I'm old enough to remember when Playboy was HUGE and was like gold for a teenage boy. It is interesting that through the 70's and into the mid 80's Playboy did in fact feature many of the 'girl next door' types, but starting in the mid 80's they tended to feature women that were more like the girl from another planet -- beautiful for sure, but looking like they were created by Monsanto. Something happened to Hef about the time he had his stroke and Playboy changed just about that time.
As someone that remembers when Playboy was huge this is sad news but not unexpected.
Brian