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There is one little problem?all the money these studios want is currently in the consumers' wallets. And consumers do not react kindly to threatening "buy this or else" marketing propositions. The success of the HD-DVD format is clearly in the interest of the consumer. Not only does it represent a much better value today in both performance and price, but if Sony's Blu-ray is to survive at all, the influence of HD-DVD in the marketplace will drive down the prices of Blu-ray through natural market competition. Either way, the consumer wins with a healthy HD-DVD presence in the market.
Thankfully, a number of major studios have taken a pro-consumer position in this battle. Universal Studios has established a solid commitment to HD-DVD and refuses to lend any support to Blu-ray. Others like Paramount/Dreamworks, Warner Bros, New Line Cinema and HBO have taken the position that the customer ought to be able to acquire their films in whatever format they choose?they will release their titles in both HD-DVD and Blu-ray editions. The good news is that the combined film libraries of Universal, Paramount, Dreamworks, Warner Bros, and New Line Cinema contain many thousands of titles. Their collective support of HD-DVD is more than sufficient to ensure the success of the format. The films from these studios alone will give the consumer who chooses HD-DVD a lifetime of great HD movie viewing.
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