This was never a issue before streaming and I agree there needs to be some changes but you cant just take what you want.
Is that what you feel people using a VPN are doing? Taking what they want, even though they pay for the service?
When I use a VPN to get around local blackout restrictions for football games on ESPN am I "stealing" from ESPN even though I pay for the service and internet? Is it stealing if I can get around a stupid restriction some other entity holds them to if my loophole doesn't harm the distributor (because the entity doesn't see them at fault)?
I think the honest answer is the industry if left to its own devices changes too slowly (like many industries), but consumer expect the change too fast (basically as soon as they can think of a problem they want it changed). Probably as long as Netflix offers a free trial period they aren't the bad guy, but that doesn't help the consumer who just wants to be able to pay for the content but can't. Much like abandonware games I feel this creates a situation that lowers consumer sympathy for the current copyright regime. I am not saying people are entitled to the content, but there is no sympathy for the content provider's position when they say why the content can't be had when technologically it can be had.
On the Netflix VPN issue I feel like people aren't entitled to expect Netflix to support VPNs, but they get it to work there is nothing wrong with that. The consumer didn't agree with the distributor to only watch content offered in their market. The consumer didn't sign a contract or click a EULA that said that they have to accept a worse Netflix product because of where they live. I think Netflix is responsible for trying to block the content, and the media rights holders are responsible for holding Netflix to that, but the consumer is responsible to no one if they are paying full rate for a service and they find a way to maximize that service. Much like as a college kid I wasn't responsible that I accidently got free cable even though I only paid for internet. It was up to the cable company to cut me off and they didn't so win for me.