One man's gimmick is another man's nice thing. But if JD Powers gets is way, automakers will pander to the lowest common denominator for fear of complains and simply stick with old, uncontroversial technology like FM radio. Less features, less things to complain about. If you put traffic info into the navigation system, and there is bad cellphone reception, and customer complains that traffic wasn't working, that's a black mark equivalent to an engine seizing as far as JD Powers is concerned. Never mind that on balance it's a useful feature, never mind that even when there is something to complain about, it's still no worse than not having it, it gets counted as if the car is unreliable compared to one that doesn't have this feature.