I don't play anymore, but fwiw, wow is a good game if you enjoy it still.
That said, they've lost 1,000,000 subscribers so far this fiscal year.
Public company, shareholders see that as $15,000,000 a month lost, $180,000,000 a year lost. Panda and Pokemon expansion will do well to attract young kids and females. :sneaky:
The game is far from dead, but it is definitely entering into morbidity leading to its death.
It will make it three more years to see through the panda expansion and then the final two expansions to level 100, through that time subscriptions may rise a little at xpac release dates but overall continue to fall. Children are not growing up fast enough to fill the spaces left by people who grow tired of the game and get sick of it and leave.
The game will enter the grave when they release their next-gen MMO, people will obviously still play, but those folks will be the ones so attached to the game they can't move on to Blizzard's next MMO.
TBC was the best expansion. Wrath and Cata were ok. Vanilla was excellent as well. Panda will be the first xpac I do not buy, won't be buying either of the final two xpacs either or paying for a subscription anymore. Voting with my wallet to hasten the subscription falloff and the game's death so we can get something new faster. WoW has gotten really stale and is starting to remind me of CoD, every expansion is just a reskin with new perks.
Sometimes refinement and streamlining can go too far, which is what happened to WoW imo. I picture rooms full of over zealous game developers going 'OK! So what else can we improve?!' missing the point that while some things can and should be improved, some other things are best left alone.