WoW is dead.
Some higher-up management types at Activision figured out that they can make more profit by selling the same old content to new audiences, than to make new content for their existing playerbase. So they focus on marketing the game to Russians, then Brazilians, then Mexicans, etc, etc.
They also figured out that any difficulty level will limit their potential market. 10 Million WoW players is nice. But Farmville had 25 million ! So they tried to figure out what they needed to do to get those Farmville players. That is where their attention went the last 2 years. Everything is made easier. Leveling can be done by little blind kids, who don't speak english. Gear is thrown around for free. The lore isn't important. Why develop new content for the existing customers, when most of them are happy with just new gear with higher item-levels ? Make quests quicker. More teleports. Quicker rep. Everything quick and easy. If someone is bored with their character, they can always level more alts.
The game is doomed. It started in the summer of 2009. After Ulduar, when the Colliseum came out. Tigole left (one of the old developers with a true MMO-background). Since then it's only about maximizing profits for Activision, while lowering costs. There is no hope.
Go play Skyrim. Now there is an awesome fantasy-game in a huge and surprising world. Something WoW will never be again.