Nvidia always has crappy reference designs. Reference in general is usually a bad idea
That is not always true. There have been times when the pendulum has swung the other way, with many enthusiasts/overclockers recommending only reference cards (of a certain GPU).
Agreed. Unless you're an engineer or very technical savvy, it's diffcult for an average Joe, to comprehend what actually is quality.
Exactly! Just being chock full of components doesn't mean it is quality. For instance look inside some real efficient PSUs. Due to design and good components, they don't necessarily need a ton of big heatsinks anymore.
One way to determine "quality" is through PCB layer count. How many of you guys here can determine that just by looking at the graphics card? Trace layout can also affect quality. Component choice - these days of digital VRMs means you may not necessarily need two pounds worth of caps and coils with the requisite PCB space to properly control the voltages.
From now on, I probably won't recommend blower type of cards for single-GPU users with decent cases.
Some of us have known that for years.

In fact, some guy at Overclock.net raged at me and then put me on his ignore list just because I stated such. This was BITD when the single PCB GTX 295 first came out. Everyone said the reference cooler sucked because it did not exhaust out the back of the case. I said it was fine because in my testing (I worked for BFG Tech back then) it ran cooler and quieter than the dual PCB version even inside a closed case. I also linked to some review sites where the reviewers (to their astonishment) found the same results.
Yeah, it was as if I spit on that guy's God or something.
