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[LR] AMD releasing 7770 1Ghz Radeon shortly with 'Verdetrol'

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Its more about what the market will bare. If they can price them higher they will. Just like they did with the 7970. They will take higher margins if possible over passing on the savings of a small die to the customer.

And i'm not saying AMD should price them at $179-$200. I'm just saying that I doubt it will be such a low price ($130) when they release. I'm mainly basing it on how much higher they have priced the 7970 compared to the 6970 at release. But there is more competition in the $150-$180 area, so they may not get away with a higher than normal AMD price, like they are with the 7970. I think they will try though. 🙂



Jason
 
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How much was the 5770 MSRP at launch? That is probably what the 7770 will be. Any lower, and AMD is being generous.
 
Arkadrel said:
@Formulac8

the 7770 is like 135mm^2 <-> 140mm^2 going by rumors.
Thats tiny.. smaller than the 5770 chip is (166mm^2).

AMD could probably price it less than 100$ and still make money off it, I doubt they ll sell them for more than 140$. That is unless they want people to buy the 6850's instead.... maybe they do? >_>
Click to expand...

This is all very wishful thinking. That's not how AMD, or any company, works. Aiming to minimize profit margin? I don't think so.

They won't "want" people to buy cheaper 6850s when they've stopped producing them, unless they're trying to spur the used market. The 7770 will not debut at under $150, and a better bet is $180 since it will certainly float up above MSRP. Anyway, we've already seen leaked charts giving the $150 price.

In answer to the last poster, the 5770 debuted at "$160", i.e., higher than the HD4870 (Source: http://www.anandtech.com/show/2856), but was selling above MSRP for years after launch.



If you want a 7770 for $130, come back in late 2013, and make sure you fill out that rebate form correctly!
 
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Yeah and if they are msrp @ $150, you can be sure, at least for the first few weeks the aib's and newegg type places will artificially raise the price and possibly make it a $180-$190 purchase anyways.
 
Termie said:
In answer to the last poster, the 5770 debuted at "$160", i.e., higher than the HD4870 (Source: http://www.anandtech.com/show/2856), but was selling above MSRP for years after launch.
Click to expand...

Yeah, people have short memories. It was cheaper & faster but last gen & power hungry vs. more expensive and a little slower, but current gen and uses WAY less power.

I really wouldn't be surprised to see the same thing here. 6870 is already dropping below $150 at times, and people will want the "new thing" so they 7770 will be priced above the 6870, even though the 6870 is faster.

There are still people who will buy the 7770 just because it's new. I also expect it will be <100W TDP, which will matter to some.

This part of the market has seen this kind of pricing structure pretty recently, so don't expect miracles now that AMD is apparently changing for the worse (in terms of consumer pricing).
 
We don't buy cards directly from AMD and NVIDIA.

And while in CPU market, old CPUs always have a niche, since one can always create a new socket to make people with old systems having to consider either upgrading their current CPU on the old platform or buy a new CPU+MB combo (and, for some, the hassle of a new windows installation), GPUs don't work that way.

So for retailers/etailers and AIB to dump their old stock, AMD and NVIDIA need to give them some time and generally that is done by releasing a new gen somewhat overpriced.

Then AMD/NVIDIA partners can dump their stock without losing money or even at discount if keeping the inventory doesn't make economic sense.
 
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In the UK the 5770 was never the price of a 1GB 4870 was at launch, it was about £50 cheaper.

~£180 for the 4870 1GB
vs
~£120 for the 5770 1GB
 
Yeah, sorry for the sarcasm. I was trying to point out that there isn't anybody here who knows the performance of this card without actual benchmarks, even though a lot of people in this thread seem to think they figured it out.
 
-Slacker- said:
Yeah, sorry for the sarcasm. I was trying to point out that there isn't anybody here who knows the performance of this card without actual benchmarks, even though a lot of people in this thread seem to think they figured it out.
Click to expand...

Thats because someone working at a factory, got their hands on a card, and ran a benchmark on it.
This person leaked benchmarks for 3Dmark 11 (on chiphell).... in that bench, it was slightly under a 6850 in performance.

Thats why people are assumeing its around 6850 level of performance.

Yeah and if they are msrp @ $150, you can be sure, at least for the first few weeks the aib's and newegg type places will artificially raise the price and possibly make it a $180-$190 purchase anyways.
Click to expand...

http://www.overclockersclub.com/news/30310/

The price is expected to be right around $140, and if that holds true, AMD could have a winner on its hands in the under $150 video card segment.
Click to expand...
 
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-Slacker- said:
Could someone direct me to the benchmarks for this card? I can't seem to find them.
Click to expand...


http://www.chiphell.com/thread-336310-1-1.html

Summery:

Radeon HD 7770 Benchmark results:

  • 3DMark 06 (Stock @ 1Ghz): 18143 3D Marks (SM2.0: 6785/HDR: 8086/CPU: 6390).
  • 3DMark 11 (Performance Preset):HD7770 (Stock @ 1Ghz): P3421 (3138 Graphics Score).
  • 3DMark 11 (Extreme Preset):HD7770 (Stock @ 1Ghz): X1077 (965 Graphics Score).
Click to expand...


check thread for more pictures but heres the main one:
190623nlzi0e5989iine80.jpg
 
So much angst over nonsensical issues. Perhaps some of that angst should be directed at the company not bringing anything new to the Market?
 
-Slacker- said:
Yeah, sorry for the sarcasm. I was trying to point out that there isn't anybody here who knows the performance of this card without actual benchmarks, even though a lot of people in this thread seem to think they figured it out.
Click to expand...


There's enough info to make a pretty educated guess. 896 shaders & 16 ROP @ 1 GHz and ~80 GB /sec bandwidth. This means it's shader heavy and pretty limited in bandwidth and ROP. 5770 was alreday 70ish GB/sec bandwidth and pretty bandwidth limited.

We know from the 7950 and 7970 reviews that GCN is able to utilize the shaders a little better than VLIW, and we see approx 20% performance boost at a given clock for GCN vs. VLIW.

This means that relative to a 5770, a 7770 will have 50-60% better shader performance, ~40% better ROP performance and less than 10% more bandwidth.

So best case, you're going to see 40-50% improvement over 5770 when bandwidth is not limiting performance. However, there will be cases where bandwidth does limit performance, so we're more likely to see things in the 30% range.

If we look at 6850 vs. 5770, we see in the AT review... ~40% improvement in Crysis Warhead, ~30% improvement in Metro2033, Warhead. Hey look, that's in the same ballpark as where we can expect the 7770 due to the bandwidth limitations.

You're absolutely right that we don't know exactly where this thing is going to end up. But we know enough specs and enough about GCN vs. VLIW that we can make a pretty educated guess that it will end up right above a 6850 in cases where the memory bandwidth doesn't limit performance, right below a 6850 in cases where the bandwidth does limit performance (likely to be most cases) and well above the 6850 in compute performance.
 
Ah, those benches. Yeah, I missed those, I thought this was about the french link. Anyway, once the proper drivers are used and real games are tested, the picture could be very different. If the estimates are off by even 5~10%, then that would be huge, as far as video card benchmark results go.
 
Hopefully it will actually be gcn based with only 16rops. If its VL4 shader based then only 16 rops will be a real damper. Although it has been confirmed to be gcn???
 
@Formulav8
Yes its confirmed to be GCN.

@-Slacker-
I guess your right, but I must say still... 7770 => 6850 performance is kinda meh.
I can respect the effort it must have taken as far as engineering skills go,
to make a card thats 128bit bus, that can match a 256bit one.

However price/performance needs to be equal to other cards already in those performance levels.

I guess your right... maybe with its final release its faster? I hope so anyways.
Could be that guy that ran bench was useing a engineering sample and early drivers... and when it finally launches/reviewed its faster.
 
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I believe the 5770/6770 to 6790 showed that the 128 bit bus wasn't a big bottleneck. That was the only main difference between the two cards iirc (6790 was barts based but not a huge clock-for-clock increase over the 5770).

So I don't think the 128bit bus will kill the performance to aweful much. Although the high-end gcn does seem to love more memory bandwidth? People ocing 7970's ram are getting continuous performance increases??

I don't know, I haven't been keeping up on the 7970's since I can't find a reason to buy one. 🙁
 
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