[LR] AMD releasing 7770 1Ghz Radeon shortly with 'Verdetrol'

[Arkadrel]

I kinda agree with Skurge....

The 1 tiny upside is that the 7750 will be a bit faster than the 5770....
and it ll only use like 55watts (so no power connector needed).

I suspect there will be 7770 versions without a power connector as well.
Which is probably gonna make all the OEMs happy.

I kinda wonder how much the 7770's will be able to overclock, since they come with a stock clock of 1ghz.
And as others have said... it matching a 6850 in performance, isnt really that much of a jump (~38% jump from 5770), for a generation.

I still think its impressive that the 7770 is able to match a 256bit bus width chip, with only its 128bit bus width.

 

[WMD]

With only 896 shaders 24 ROPs and a 128bit bus, it needs to be clocked high and still probably wont catch the 6850. What is sad about the 7770 is AMD used the process shrink to mainly get a smaller (cheaper) die instead of packing more functional units then make up for performance by mostly increasing clocks.

 

[Arkadrel]

http://www.techpowerup.com/160270/Radeon-HD-7700-Series-Specifications-Surface.html

Cape Verde Physical

• Built on TSMC 28 nm process, ~1.5 billion transistors
• 10 Graphics CoreNext Compute Units (CUs)
• 640 stream processors
• 40 TMUs, 16 ROPs
• 128-bit wide GDDR5 memory interface

Radeon HD 7770

• All CUs enabled, 640 stream processors
• 1 GB GDDR5 memory
• 40 TMUs, 16 ROPs
• 1000 MHz core clock-speed
• 1125 MHz (actual), 4500 MHz (effective) memory clock-speed
• 72 GB/s memory bandwidth
• 1280 GFLOP/s single-precision floating-point performance
• Typical board power: 80W

Radeon HD 7750

• 8 CUs enabled, 512 stream processors
• 1 GB GDDR5 memory
• 32 TMUs, 16 ROPs
• 800 MHz core clock-speed
• 1125 MHz (actual), 4500 MHz (effective) memory clock-speed
• 72 GB/s memory bandwidth
• 819 GFLOP/s single-precision floating-point performance
• Typical board power: 55W

For the love of.... Why are the memory chips only running 1125mhz? when your useing a 128bit bus, shouldnt you run the memory at the highest possible frequency?

I mean the 6950-6970, probably use same memory chips but have stock settings of 1250-1375mhz.

exsample:
128bit x1.125mhz / 8 x 4 = 72 GB/s (1125mhz ram (4500))

vs

128bit x1.375mhz / 8 x 4 = 88 GB/s (1375mhz ram (5500))

I really hope these cards dont ship with 4500mhz effective ram... that would seem like a mistake from AMDs side (unless theirs a really good reason for it lmao).

 

[BlockheadBrown]

I could be wrong, but this kind of marketing doesn't seem effective to me.

People are talking about it. So, it is effective. I agree that I wouldn't have gone this route with marketing, but...

 

[daveybrat]

Ahh, i knew there had to be catch.....

Found this on the back of the 'Verdetrol' label under warnings:

"In the rare event of an erection lasting more than 4 hours, seek immediate medical help to avoid long-term injury."

 

[Bobisuruncle54]

http://www.3dcenter.org/

So it says here the 7770 will be slower than the 6850. I'm sorry, but what the hell kind of progress is that? I can understand the 7900 series, they are the 2 fastest GPU's on the market and demand a premium, but the 7770 being slower than the 6850 for what looks to be the same price. Now I think this is ridiculous.

I'm not looking at the market anymore, but I'm not happy with this. The 5770 might have been underwhelming, but it was as fast as the 4870 (AMD's second fastest card) and faster than the 4890 in newer games, used half the power and had DX11. The 7770 better use like 65W and be faster in DX11 games.

It also doesn't help that nvidia have had no answer to the 3yr old 5770 since it's launch.

/rant

That's the problem. AMD has priced the 7970 very highly and as a result the rest of the range will fall into place accordingly. This is why AMD bought back the x9xx range, so it could charge more for its top end cards as if they were new, however this has backfired with knowledgeable consumers because a) the 6900s came in at a price to match the 5800s and b) performance increases have barely shifted since the 5000 series was released. The 7970 is a rip off for a card on a new process compared to the past generation, and it should not fetch the premium it is commanding. I can only hope that sense is restored when Nvidia releases its cards, at the moment the graphics card market is a complete joke and this can only serve to damage PC gaming if it continues.

 

[StrangerGuy]

Keep it up AMD. I'm be laughing at your revenue if you think can get away charging a slower card for more $$$ just because it's "new".

 

[Arkadrel]

The 7770 will have to drop in price to slightly under the 6850.
That means less than 130$ or so.

What bugs me is the memory bandwidth..... if this thing can compete with the 6850, yet its at 72GB/s vs the 128GB/s the 6850, theres just no way these chips ARNT being memory bottlenecked.

Why the hell arnt they running the ram speeds at the highest possible settings they can get away with?
We 69xx probably use the same chips as are on this card, so why arnt they running them that fast?

I hope the guys that do factory overclocked versions release some of these with higher memory speeds.
Because I think AMD are hurting themselfs with this card's memory clocks at these speeds.

 

[tincart]

If specs are true, these cards are not going to be very interesting.

 

[sontin]

What's the problem with the price? You guys want higher prices for the same performance. So i think you should accept it.

 

[railven]

What's the problem with the price? You guys want higher prices for the same performance. So i think you should accept it.

Go premiums!

 

[wahdangun]

lol

 

[WMD]

Keep it up AMD. I'm be laughing at your revenue if you think can get away charging a slower card for more $$$ just because it's "new".

They are selling you power savings and their awesome new >1ghz overclocking.

 

[badb0y]

7770 should have been slightly slower than a 6870.... Not a 6850.

 

[Nintendesert]

That ain't food, dude. The XFX videos and marketing stuff like this are a waste of resources. Dropping prices or making better cards for the same prices would do more to help sales.

AMD and NV aren't selling Coke. Graphics card speeds can be quantified. You can play games about which games to benchmark, but ultimately they should stand on their own merits.

So Nvidia should dump TWIMTBP? Nvidia should stop spending millions and millions on this and other marketing gimics in order to drop prices?

Come on. Be real here. Companies spend money to get their name out there and advertise. The Google-God makes all that money on people needing to advertise.

 

[SlitheryDee]

Uh oh. Looks like someone over at AMD is enjoying their job. How dare they show signs of life!

 

[Olikan]

mmm... 28 pills, take 4\day

.....next week we are going to see the card

 

[Mopetar]

Costs way more than $20. Unless you think they pay their "genius" marketers $0. Or produce their youtube videos for free. Fire half the marketing department and use the money to hire driver writers to stomp bugs or something.

They're going to have a marketing team on staff regardless of whether or not they're doing silly things like this, so they're really only going to save $20. Maybe they'll use some of the extra money they're getting from selling these cards at such a steep price to hire a few more developers. Sounds like a much better business plan than completely canning their marketing team.

 

[Termie]

http://www.3dcenter.org/

So it says here the 7770 will be slower than the 6850. I'm sorry, but what the hell kind of progress is that? I can understand the 7900 series, they are the 2 fastest GPU's on the market and demand a premium, but the 7770 being slower than the 6850 for what looks to be the same price. Now I think this is ridiculous.

I'm not looking at the market anymore, but I'm not happy with this. The 5770 might have been underwhelming, but it was as fast as the 4870 (AMD's second fastest card) and faster than the 4890 in newer games, used half the power and had DX11. The 7770 better use like 65W and be faster in DX11 games.

It also doesn't help that nvidia have had no answer to the 3yr old 5770 since it's launch.

/rant

The 5770 was not as fast as fast as the HD4870 at launch, and cost more. This is no different than the 7770. The budget cards simply never beat the last-gen discounted top cards at launch. Over time, the new features might lift them above those cards, so who knows what will happen...7770 may eventually look good when it's $100, and maybe drivers will help improve it.

 

[Red Storm]

LOL, that's awesome.

Marketing from Nvidia and AMD doesn't mean crap to us tech enthusiasts who know better, but it certainly has an effect on the Average Joes who make up the overwhelming majority of video card purchases.

 

[Grooveriding]

Verdetrol is not safe if you have a heart condition as it is a contraindication to your nitro spray. Play safe.

 

[nemesismk2]

The 7770 sounds more like a 4770 with it's 640 stream processors

 

[MrTeal]

Keep it up AMD. I'm be laughing at your revenue if you think can get away charging a slower card for more $$$ just because it's "new".

Why not, they've both been getting away with rebadging their exist products (6770, 9800GT, NVIDIA/AMD's entire current mobile lineup) and selling them for more for years. Might as well start selling cheaper to produce, newer items for more money.

 

[LOL_Wut_Axel]

The 7770 sounds more like a 4770 with it's 640 stream processors

GCN shader units are more powerful than VLIW5, so no. It'd be comparable to a 6770 (800 VLIW5 shaders) or perhaps even a 6850 (960 VLIW5 shaders) when it comes to shading power per-clock, probably.

 

[brybir]

I could be wrong, but this kind of marketing doesn't seem effective to me. The GPU market is very competitive like the CPU market; it's not that hard to compare NV vs. AMD chips, and some lame attempts at viral youtube videos and jokey bottles isn't going to move the needle on sales. Maybe spending more money on writing better drivers or on engineers might. Would you buy a Bulldozer for gaming, on account of a "funny" ad? As for the GPU bottle, I doubt anyone who sees that will NOT also see the reviews of NV and AMD cards and the recommendations therein, which are based on performance comparisons. GPUs are not soft drinks or clothes or something else with a high degree of subjectivity or that can be advertised as a "lifestyle choice" or something.

REALLY?!?!?!?


Have you been on these forums for long (rhetorical question)....haha the Red v. Green fanboyism and factional warfare just on this one forum is much closer to "lifestyle" arguments than any legitimate comparison based on performance or features. Sure, the debates focus around those features and performance, but if it were that simple, we would not have the video card and graphics forums devolving into a poop slinging contest that constantly requires moderators to come scrap crap off the walls.

At least here, the whole video card thing is a lot like the car arguments...people want to argue Mustang vs. Charger...they both by default do the same thing...transport people and things around...both can be tuned to have the same performance times in tested events, and yet there are still rabid fans of one or the other who will go to the grave arguing that the car they like is superior for any number of generally irrelvant reasons.

The video cards wars, the car preferences etc... all just flow from human nature (whatever that is) and these marketers try to influence that. Whether it works is really going to be dependent from person to person, but I suspect that we are all being much more influenced by marketing than we will ever know (i.e. the benchmark "recommendations" that the companies give to sites, the various bitching about the other teams settings, etc etc etc all stoke the passions of one side or the other). I don't know if it works in the long run, but my thought is that if the market economy keeps demanding marketing, and companies keep seeing value in it for them, they are going to keep doing it.

Anyways, just my 2 cents on the matter