But like I alluded to, it's not just about performance. How much do you think the "intel tax" is worth in the current market? Nothing basically. Outside of the tiny enthusiast market, who actually buys a tablet that isn't an iPad or Nexus? Intel's prices are too high, even if the technology is superior. ARM told them long ago that this was the case. Their business model needs changing in order to compete. AMD are just hoping to make survival cash on what they can get. x86 is utterly irrelevant in this space.