Honestly, I don't care if Intel names their process nodes '10 flying butt monkeys'. If they get competitive again, great!. If they don't, rats!
Hah, at least i am not the only one. Why should i care about process naming, when all i care is about products? Why should i care about die sizes or Intel/AMD margins? If anything i want them to have just enough margins so they can advance state of art and don't die to Apple competition too soon.
Performance, price, power is the order for me in personal computing. Give me 8-10 strongest possible cores with great cache subsystem at ~$500 price point and i will be happy. Power? Minor concern if performance is there. Burning die area for 8 extra slower cores to pursue some marketing department guy's wet dream of having fastest non-HEDT score in Cinebench? No problem as long as I can get rid of them in BIOS.