I'm sure you knew those numbers too before you looked them up

. I already changed lucrative to margins. You either don't understand the difference or conveniently ignored that. If anyone should be ashamed, it should be you because of your ignorance and misinformation.
I own stocks of Apple and AMD so yes, before I invest my money I like to go through the numbers first. Anyway you wrote that server market is more lucrative, which was lie because smartphone market is 7x bigger. Then you changed that to margins but you never wrote numbers. So here we go:
- Intel Profit Margin 27%
- Apple Profit Margin 21%
So Intel has higher margins by 6 % points, however at 7x bigger smartphone market Apple gains 5.5x more money than Intel from servers. So the difference in margins doesn't compensate the market size difference (assuming 100% server market). If Apple would aim for 20% server market share that number would rise from 5.5x somewhere around 20-25x. So yes, Apple and its current management is not motivated to enter server market for just 5% more money (crumbs). Another thing to consider is growth rate. Smartphones and mobile gaming grows much faster so they invest here (and effectively multiplying their future revenue). In other words an investment in slower growing server market would generate relative loss for Apple. However not for Nuvia engineers, they went from employees with normal salary to company owners, fighting for billions.
You claim 82% as if it is fact. No one believes that but you. Also, Jim Keller is a rock star, but he is not a magician. He needs a team of talent and vision. No one man creates a CPU. Does Intel have that? I think so. Their roadmap looks promising if they can get their manufacturing figured out.
It's not about believes but about measured numbers. That +82% IPC advantage is based on
SPECint results here at Anandtech. CPU frequencies are known too so everybody can calculate that (A13 runs at 2.65, 9900K at 5 GHz, 3950X at 4.6-4.65 GHz). Please feel free come up with your interpretation. I hope you know how to calculate percentage, do you?
Intel has a huge deficit especially in uarch development. Ice Lake brings only +18% IPC over Coffie Lake and about +25% over 2015 Sky Lake (after 5 years). That's poor 5% IPC increase per year. Another 5-8% with Tiger Lake (Willow Cove) looks also very bad. Cortex A77 jumped +25% from its A76 predecessor in one single year (A77 matched Coffie Lake IPC so we are talking about improvement of very powerfull 4xALU OoO ARM core, not about some slow 2xALU in-order junk). This year will be unveiled A78 with another +25% increase what means generic Cortex core will have higher IPC than Intel for the first time. At time of Golden Cove will enter market in 2022 they will do two another +25% jumps (+56% IPC total). And we know from Apple A13 analysis that there is 82% IPC potential hanging low enough to be picked so it's realistic and doable. And that's not good for Intel future even Golden Cove would bring +20% IPC jump. That's not enough still.
You've already been warned once today about dragging threads off topic with your Apple speculation, and here you're doing it again just a few hours later. Stop.
AT Moderator ElFenix