InflatableBuddha
Diamond Member
- Jul 5, 2007
- 7,416
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I think there's an important distinction to be made here. Positive reinforcement for success is good for children (and it doesn't always need to be material reinforcement), but this McDonald's sponsorship goes too far by blatantly advertising to a captive audience.
It is fine to reward a child with a pizza, or McDonald's burger for a job well done if you choose; it is quite another to have McDonald's branding force-fed to children through official school documents.
This opens up a whole Pandora's box regarding companies, products and branding that appear to be condoned by the school board.
It is not fair to bombard impressionable children with advertising in an environment they are required by law to attend. Advertising in magazines, billboards, television, or the internet is different. No one is forcing you to consume those ads - you can if you choose, but you have free will to turn the page, look away, change the channel, or go to a different website. However, you are forced to read your report card, and thus you have no choice but to see these McDonald's ads.
This is a step beyond simple school advertising. At least with vending machines and banners in schools, you do not have to buy the products or constantly view the banners if you don't want to.
Fucking disgusting IMO.
It is fine to reward a child with a pizza, or McDonald's burger for a job well done if you choose; it is quite another to have McDonald's branding force-fed to children through official school documents.
This opens up a whole Pandora's box regarding companies, products and branding that appear to be condoned by the school board.
It is not fair to bombard impressionable children with advertising in an environment they are required by law to attend. Advertising in magazines, billboards, television, or the internet is different. No one is forcing you to consume those ads - you can if you choose, but you have free will to turn the page, look away, change the channel, or go to a different website. However, you are forced to read your report card, and thus you have no choice but to see these McDonald's ads.
This is a step beyond simple school advertising. At least with vending machines and banners in schools, you do not have to buy the products or constantly view the banners if you don't want to.
Fucking disgusting IMO.
