HP launches new desktop with AMD 380 GPU

[Techhog]

My mistake, I was looking at 270X.

370=265.

Yeah. It makes no sense, and makes it seem likely that Fiji is just Hawaii with HBM.

 

[DiogoDX]

Where does it say it is Tonga ???

Also,

R9 360 has 12 Compute Units (768 Steam Processors) with up to 1.05GHz and it doesnt need an extra 6-pin. That means its only a 75W powered from PCIe alone.

For comparison, R9 255 only has 8 Compute Units (512 Steam Processors) with up to 930MHz, same Memory bandwith and it needs an extra 6-pin power connector making it a 150W Power card.

And,

R9 370 has 16 Compute Units (1024 Steam Processors) but it has memory bandwidth of 179 GB/s and only a single 6-pin.


R9 270X has 1280 SPs with 104 GB/s memory bandwidth and dual 6-pin connectors.

I dont believe those are just rebrands.

Edit: I believe 370 could go against GTX960

The no freesync and no trueaudio indicates that 370 is piticairn silicon.

 

[ShintaiDK]

Yeah. It makes no sense, and makes it seem likely that Fiji is just Hawaii with HBM.

I dont think its Hawaii. LiquidVR is only listed for GCN 1.2.

So if it supports LiquidVR(As it was demoed?), then it has to be a GCN 1.2 chip.

 

[Techhog]

I dont think its Hawaii. LiquidVR is only listed for GCN 1.2.

So if it supports LiquidVR(As it was demoed?), then it has to be a GCN 1.2 chip.

And let me guess; This supports your dual Tonga theory?

 

[5150Joker]

So a possible rebrand apart from 390/390X like some thought? Well so much for AMD grabbing that 35-40% market share like some hoped.

 

[Silverforce11]

So a possible rebrand apart from 390/390X like some thought? Well so much for AMD grabbing that 35-40% market share like some hoped.

Possible.

It's been a tight ship.

 

[Kenmitch]

So a possible rebrand apart from 390/390X like some thought? Well so much for AMD grabbing that 35-40% market share like some hoped.

Too early to tell what color the plates will be when the crow is served.

NVIDIA upping the game bundle makes me sway towards green plates.

AIB's could easily tip NVIDIA off as far as performance goes. I can see them using the knowledge bargaining for a better deal on products.

 

[JDG1980]

You know, to the best of my knowledge, there's never been any official confirmation that the Fiji card will be called the "R9 390X". That's just guesswork on our parts, based on extrapolation. It's equally possible that the 400 series will the real next-gen cards, and the 300 series will be OEM-focused rebrands, designed to clear out old inventory and/or dispose of surplus parts (AMD will have to continue manufacturing Pitcairn, Tahiti, and Tonga for the Mac Pro and Retina iMac until Apple redesigns them). This has happened before; the Radeon HD 8000 series was a straight rebrand of the 7000 series with the first digit being the only change (e.g. Radeon HD 8870 was exactly the same as the 7870).

It's hard to imagine that AMD is going to try to soldier on through 2016 with nothing at all to bring to the table except Fiji. Today's slides say nothing about a "300 series" or "R9 390X", they just refer to "New AIB Desktop GPUs". Note the plural. Sure, it's still conceivable that rebrands could happen and that the plural refers just to the 390 and 390X, but how is that going to attract buyers? This would mean absolutely nothing competitive below $400-$500. There's also a full slide devoted to HBM, and it specifically refers to "GPUs" (plural) with this technology.

Would AIBs even be interested in making rebrand cards? The margins on yet another iteration of Pitcairn would have to be very low, and sales certainly aren't going to be spectacular. The pricing would have to go something like this:
R9 370 (Pitcairn, 1024 SPs): $119
R9 370X (Pitcairn, 1280 SPs): $149
R9 380 (Tonga, 1792 SPs): $199
R9 380X (Tonga, 2048 SPs): $229
R9 390 (Fiji, 3840 SPs): unknown, but probably $399 or more
R9 390X (Fiji, 4096 SPs): unknown, but probably $599

That's a huge gap. Full Tonga won't be competitive at more than $229 at most (R9 290 is currently available for ~$250 if you shop around), and the new Fiji cards are going to be a lot more than that. Having absolutely nothing between the two is abandoning a huge swathe of the profitable midrange. AMD's financial analysis today specifically mentions that the company wants to stop selling low-margin junk and focus on more profitable markets like servers and FirePro. How is a slew of outdated rebrands, which will have to be sold at fire-sale prices, compatible with this?

 

[iiiankiii]

hahaha. That's wack. So only 2 new cards for the 3xx generation? AMD is in deep trouble.

 

[Wreckem]

hahaha. That's wack. So only 2 new cards for the 3xx generation? AMD is in deep trouble.

There are at least 3 new cards.

The 390, 390x and 395x2. Which happen to coincide with upper mid range, high end, and halo.

 

[twjr]

According to Anandtech I thought these were only OEM cards? Does anyone have information that says these will be able to be purchased from a retailer? Or are we again jumping up and down and waving our arms over still as yet unconfirmed products?

 

[3DVagabond]

Anyone remember the 8000 series?

 

[LTC8K6]

Anyone remember the 8000 series?

http://www.anandtech.com/show/6570/amds-annual-gpu-rebadge-radeon-hd-8000-series-for-oems

 

[96Firebird]

You know, to the best of my knowledge, there's never been any official confirmation that the Fiji card will be called the "R9 390X". That's just guesswork on our parts, based on extrapolation. It's equally possible that the 400 series will the real next-gen cards, and the 300 series will be OEM-focused rebrands, designed to clear out old inventory and/or dispose of surplus parts (AMD will have to continue manufacturing Pitcairn, Tahiti, and Tonga for the Mac Pro and Retina iMac until Apple redesigns them). This has happened before; the Radeon HD 8000 series was a straight rebrand of the 7000 series with the first digit being the only change (e.g. Radeon HD 8870 was exactly the same as the 7870).

Depends on if you believe leaked slides like this are real or not...

 

[RussianSensation]

According to Anandtech I thought these were only OEM cards? Does anyone have information that says these will be able to be purchased from a retailer? Or are we again jumping up and down and waving our arms over still as yet unconfirmed products?

"AMD announced the availability of AMD Radeon™ 300 Series desktop graphics, available only through OEMs. The AMD Radeon™ 300 Series GPUs feature AMD’s revolutionary GCN Architecture with full support for DirectX® 12. The product stack will offer a great experience on new Windows® 10 platforms and represents AMD’s commitment to provide the smoothest, high-quality graphics solutions for everyday desktop users. Designs are currently shipping from HP plus additional OEMs shipping soon."

"In any case, as these are OEM parts I advise not reading into the names and specifications too much. AMD’s OEM and Retail parts can be very different at times – and at other times there aren’t any retail parts at all (HD 8000) – so these OEM parts aren’t necessarily indicative of what we’re going to see in retail in the coming months."

Right now there is no indication if these same parts will be sold in retail, if desktop R9 300 series is totally different or if we are going to see a full naming jump to R9 400 series. Recall NV skipped GTX300 and went from GTX200 to GTX400 (Fermi). Anything goes so we'll have to wait 2-5 more weeks to find out what the retail next gen cards are.

R9 370 (Pitcairn, 1024 SPs): $119
R9 370X (Pitcairn, 1280 SPs): $149
R9 380 (Tonga, 1792 SPs): $199
R9 380X (Tonga, 2048 SPs): $229

Almost no one would buy any of these:

1. R9 270/270X already cannot sell against 750Ti despite being 30-40%+ faster. Today they are already priced at the low $130-140 range. Therefore at your prices, those 370/370X card are a fail.
2. No one is buying Tonga 1792 SP at even $180, re-releasing it at $199 is an automatic fail. Plus, AMD already officially dropped the price of 285 to $199. So that hardly makes sense.
3. R9 380X Full Tonga XT at $229 is a horrible buy with only 2GB of VRAM and it gets absolutely run over by 290. That would be a terrible replacement not to mention 960Ti at $249 would shut the lights out on this card. Honestly, if today R9 290 can't sell well at $240-250 with 50-60% more performance over a 960 2-4GBs, you think a $229 Tonga XT can sell? Hahah! Not to mention some of the 960 2GBs are dropping to $175-180. Tonga XT 2GB even with 20% more performance over a 960 wouldn't sell. The market wants NV.

 

[x3sphere]

Kyle over at HardOCP said this last week... http://hardforum.com/showpost.php?p=1041574363&postcount=2504

"400 next year and it will be the REAL next gen."

So it doesn't seem like AMD will be skipping the 300 series for retail.

 

[beginner99]

Right now there is no indication if these same parts will be sold in retail, if desktop R9 300 series is totally different or if we are going to see a full naming jump to R9 400 series.

I sure hope so.

Full Tonga goes to Apple? So the must sell the defective chips somewhere and hence 380 OEM is born. Retail could be 400 series with hbm and no tonga at all. But after this day I'm very, very skeptical this is true.

A remaining question is what would fill the gap between 390 and 390x and 380x if 380x is full Tonga? Either 390x sucks or there would be a huge Gap and that gap would be were a lot more GPUs are sold than at the top end. Makes no financial sense. So there must be at least a rebadged Hawaii to fill the gap. But then, why are they clearing 290x inventory when they could just reuses them in 300 Series? Also does not make much sense.

My conclusion is that we will get Fiji and an improved Hawaii at least. Fiji will be 490x and new Hawaii 480x and full Tonga could then be 470x. Or else it's a complete failure on AMDs part and I will just out of spite go buy NV.

 

[JDG1980]

Depends on if you believe leaked slides like this are real or not...

Well, the "leaked" Zen slides (which looked very convincing - more so than the "R9 390X WCE" slides) were apparently fake. So there have been quite a few fakes floating around. I'm not willing to take any alleged AMD leaks at face value after the Zen leak fiasco.

Even if the slide is genuine, it would hardly be unheard of for a product to be renamed between an early preview slide and the official release.

 

[therealnickdanger]

it should also be noted that OEM rarely equals retail. Been plenty of times that an OEM version of a card is different from a retail version.

^
This.

OEM usually takes the leftovers/rebadges and those parts usually never make it to the retail channel.

http://www.anandtech.com/show/5784/...-oem-desktop-lineup-adds-gt-645-gt-640-gt-630
http://www.anandtech.com/show/6579/...730m-and-geforce-710m-partial-specs-published
http://www.anandtech.com/show/6181/nvidia-quietly-releases-oem-geforce-gtx-660
http://www.anandtech.com/show/6570/amds-annual-gpu-rebadge-radeon-hd-8000-series-for-oems
http://www.anandtech.com/show/5291/amd-quietly-releases-the-oemonly-radeon-hd-7670-turks-rides-again

 

[sontin]

Why should there be a difference between OEM and AIB cards?
HP for example is selling nVidia's GTX900 cards in the same OEM system as AMD 300 OEM lineup...

 

[therealnickdanger]

Why should there be a difference between OEM and AIB cards?
HP for example is selling nVidia's GTX900 cards in the same OEM system as AMD 300 OEM lineup...

There shouldn't be a difference, but there often is.

OEMs don't want to be "left behind" with old SKUs, but they also don't want to pay for new GPUs, so NVIDIA and AMD sell them rebadged GPUs at reduced prices. The people that buy pre-built computers usually have no clue or don't care.

 

[ShintaiDK]

I think people should try and list when and what OEM vs retail is different. And I think they will find a severe lack of higher end cards.

The bargaining right now goes on that 380 is just OEM and that some retail 380 will be very different. Its just desperate.

AMDs last OEM rebadge was the complete 7000 series into 8000. And there wasnt any retail cards. 200 series came for both OEM and retail, just as the 7000 series.

So pick your poison. 400 series is the real deal and ~9 months away. Or that the 390 series is the only new thing. And so far everything points to the later. With 400 series being a die shrink in 2016.

 

[Enigmoid]

"AMD announced the availability of AMD Radeon™ 300 Series desktop graphics, available only through OEMs. The AMD Radeon™ 300 Series GPUs feature AMD’s revolutionary GCN Architecture with full support for DirectX® 12. The product stack will offer a great experience on new Windows® 10 platforms and represents AMD’s commitment to provide the smoothest, high-quality graphics solutions for everyday desktop users. Designs are currently shipping from HP plus additional OEMs shipping soon."

"In any case, as these are OEM parts I advise not reading into the names and specifications too much. AMD’s OEM and Retail parts can be very different at times – and at other times there aren’t any retail parts at all (HD 8000) – so these OEM parts aren’t necessarily indicative of what we’re going to see in retail in the coming months."

Right now there is no indication if these same parts will be sold in retail, if desktop R9 300 series is totally different or if we are going to see a full naming jump to R9 400 series. Recall NV skipped GTX300 and went from GTX200 to GTX400 (Fermi). Anything goes so we'll have to wait 2-5 more weeks to find out what the retail next gen cards are.

While I agree with you nothing will piss OEMs off like renaming your lineup to a higher and better number (400 vs 300) a few weeks after giving them 300 series cards. OEMs like having higher numbers but really dislike being behind.

 

[exar333]

I think people should try and list when and what OEM vs retail is different. And I think they will find a severe lack of higher end cards.

The bargaining right now goes on that 380 is just OEM and that some retail 380 will be very different. Its just desperate.

AMDs last OEM rebadge was the complete 7000 series into 8000. And there wasnt any retail cards. 200 series came for both OEM and retail, just as the 7000 series.

So pick your poison. 400 series is the real deal and ~9 months away. Or that the 390 series is the only new thing. And so far everything points to the later. With 400 series being a die shrink in 2016.

This. (sadly)

300-series either means get the 39x models or bust. Anything lower, and you are probably better just getting a current 290/290x card now.

Or wait until the 4xx series, which should be rather interesting as we will finally have a new, smaller node. Plus Pascal options on the NV side too.

 

[Justinbaileyman]

I would like to get a R9 280x equivalent so what would that be branded as R9 390? All these new numbers are kinda confusing to me.So would I be better off just getting a 280x now or should I wait?Any estimates on pricing as of yet?