HP launches new desktop with AMD 380 GPU

BFG10K

Lifer
Aug 14, 2000
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http://www.marketwired.com/press-re...-2015-back-to-school-pcs-nyse-hpq-2015778.htm

Powerful and stylish, the HP ENVY Tower is designed for content creators who need high-performance processors and strong graphics capabilities for editing videos and photos. For performance, customers have the choice of up to NVIDIA GTX 980 or AMD Radeon™ R9 380 discrete graphics with support for fourth generation Intel® Core™ i5 and i7 processors(2) or next generation AMD A-Series A8 through FX processors.
 
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raghu78

Diamond Member
Aug 23, 2012
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Looks like the R9 3xx series launch is definitely going to happen in June. The HP Envy and Envy Phoenix are expected to launch on June 10th. I expect the R9 380 with HBM to match the GTX 980 performance wise. Now all we need to see is the actual GPU reviews. My expectation is June 16th will be the embargo release date for reviews to go up for R9 390 and R9 380 series.
 
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S.H.O.D.A.N.

Senior member
Mar 22, 2014
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If a box with a 380 inside is supposed to launch on the 10th, then surely reviews would have to be released before that point to retain any sort of relevance?
 

raghu78

Diamond Member
Aug 23, 2012
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If a box with a 380 inside is supposed to launch on the 10th, then surely reviews would have to be released before that point to retain any sort of relevance?

yeah it remains to be seen when exactly embargo reveal happens and when broad GPU availability in both OEM PCs and the AIB channel happens. We might get some clear info as to when these GPUs will launch on Wed May 6th at AMD Financial Analyst Day.
 

Erenhardt

Diamond Member
Dec 1, 2012
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It is very unlikely they have a design win already without any major leaks. So many people would be involved, someone would spill the beans.
Or it is just a rebrand, without any testing and r&d by HP.
R9 380 EOM may be a rebrand, yet still r9 380 retail could be a new card.
 
Feb 19, 2009
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Plenty of beans have already spilled. It depends on which ones you believe. It ranges from being sub-par compared to Maxwell on performance/efficiency to smashing it out the park.

Nobody at AIBs or OEMs would put their name to a solid leak, it would be career over.
 

Glo.

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Apr 25, 2015
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One of the reasons why Apple went with AMD for the latest desktop parts in their computers is that AMD in the contrary to Nvidia is willing to be quiet about their upcoming lineup of GPUs, if the deadline collides with Apple.

Apple's WWDC is on 8th June. Get the bigger picture: Computex is from 1st June, WWDC 8th June, and new computers from HP with the new lineup also 10th june. Its not an accident.
 

exar333

Diamond Member
Feb 7, 2004
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One of the reasons why Apple went with AMD for the latest desktop parts in their computers is that AMD in the contrary to Nvidia is willing to be quiet about their upcoming lineup of GPUs, if the deadline collides with Apple.

Apple's WWDC is on 8th June. Get the bigger picture: Computex is from 1st June, WWDC 8th June, and new computers from HP with the new lineup also 10th june. Its not an accident.

Being quiet about upcoming GPUs is not a smart move anyways. Lots of lost sales, as AMD has seen for the past few months. Nothing to see here IMHO.

Hopefully the performance is good though. :)
 

Udgnim

Diamond Member
Apr 16, 2008
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so R9 380 isn't a R9 290 rebadge?

I doubt HP would put a R9 290 rebadge into their PCs considering power, cooling, and sound requirements
 

Noctifer616

Senior member
Nov 5, 2013
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so R9 380 isn't a R9 290 rebadge?

I doubt HP would put a R9 290 rebadge into their PCs considering power, cooling, and sound requirements

Don't they advertise it with liquid cooling? If so, any card could work. We don't know yet if it's a new GPU or rebrand. Both is possible at this point.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
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Being quiet about upcoming GPUs is not a smart move anyways. Lots of lost sales, as AMD has seen for the past few months. Nothing to see here IMHO.

Hopefully the performance is good though. :)

Honestly, the same average joes that don't follow reviews of after-market cards, post-launch reviews and are brand attached, are the same ones who wouldn't read a technical forum such as ours to even learn about these leaks. I think someone who does follow the GPU industry closely has either already purchased a 970/980/Titan X or a heavily discounted 290 card, or is waiting for the new cards. Your typical BestBuy PC buyer is the type of chap who would be buying a 980 on June 16th because "he heard NV is the best / has class leading features and perf/watt" even if R9 390X beat the GTX980 by 30%. The average PC gamer doesn't follow the market like we do. Leaking performance data actually hurts AMD more because NV could devise a cost-cutting / GPU refreshing strategy that undermines the entire launch. Also, if someone knew that a $299-349 AMD card was as fast as a 290X but used 40% less power, had HDMI 2.0, revised UVD, etc. they might not want to buy an R9 290X for $280-300 and AMD would be left with a lot of unsold inventory.

Remember how 680 barely undercut 7970 by $50 and the entire momentum of 7970 was destroyed overnight. If NV had all the key data 2-3 months before launch of R9 300 series, they could take the wind out of AMD's sails. It's probably why we have rumours of GM200 6GB card coming soon because NV wants to purposely clamp down on the hype behind R9 390 series. :D Remember how NV was rumoured to have 120,000 unsold GTX570 cards which forced them to delay the GTX660 by 2-3 months? Would it have been better for NV to leak 660 specs? I doubt it.

The last time AMD almost executed with R9 290/290X. Price/perf was top notch. They just couldn't meet supply and their reference cooler launch strategy was an big mistake. However, if on day 1 we had a card like Sapphire Tri-X 290 for $399, and reviews were based on it, and the supply was not adversely affected by mining demand, I think 290/290X would have hit it out of the park back then. This time AMD has the chance to correct many of these mistakes.

In this case the choice of Card A vs. Card B doesn't tell us enough though. 980 can be the +$350 option and be faster than the 380 and be HP's higher-end offering and 380 could be the +$200 option.
 
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Blue_Max

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Jul 7, 2011
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I'd be content with a 290 "remaster" which is only slightly cheaper but uses a LOT less electricity, producing much less heat. It's already the high-end bargain!
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
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Looks like the R9 3xx series launch is definitely going to happen in June. The HP Envy and Envy Phoenix are expected to launch on June 10th. I expect the R9 380 with HBM to match the GTX 980 performance wise. Now all we need to see is the actual GPU reviews. My expectation is June 16th will be the embargo release date for reviews to go up for R9 390 and R9 380 series.

Pricing and Availability
The 21.5 and 23 inch HP Pavilion All-in-One PCs are expected to be available on June 28, 2015 in the United States at www.hpshopping.com and select retailers starting at $649.99 and $699.99 respectively.

The HP Pavilion, HP ENVY and HP ENVY Phoenix Towers are expected to be available in the United States on June 10, 2015 at www.hpshopping.com. With a starting price at $699.99 is the HP ENVY Tower and $899.99 is the HP ENVY Phoenix Tower. HP Pavilion Desktop Tower will also be available in select retailers on June 26, 2015 with a starting price at $449.99."
Source

Sounds like June 10, 2015 is the absolutely latest date for AMD to announce the cards. Shocking that 35 days before launch we don't have any benchmarks leaks.
 

Techhog

Platinum Member
Sep 11, 2013
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Guys, I don't think we can extrapolate anything from this in terms of performance. What we can say, however, is that this won't be Hawaii with the current reference cooler. I can't see HP bothering with that. So, new reference cooler semi-confirmed?
 

Rvenger

Elite Member <br> Super Moderator <br> Video Cards
Apr 6, 2004
6,283
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The newer 290/x have reduced power consumption already. Runs almost 50w less than release. Hawaii is no longer hot and power hungry. That is just a generalization now from the original release cards. The 380 should be competitive in it's price bracket.

The 295x2 I purchased runs an average of 500w gaming load including an overclocked 5820k to 4.2ghz. That is just about 30w higher than my previous SLI 970 setup.
 
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x3sphere

Senior member
Jul 22, 2009
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www.exophase.com
The newer 290/x have reduced power consumption already. Runs almost 50w less than release. Hawaii is no longer hot and power hungry. That is just a generalization now from the original release cards. The 380 should be competitive in it's price bracket.

The 295x2 I purchased runs an average of 500w gaming load including an overclocked 5820k to 4.2ghz. That is just about 30w higher than my previous SLI 970 setup.

Are you basing that off of your 295x2? Dual GPU on a single PCB parts tend to be better binned chips, less leakage etc. Not really comparable I'd say.
 

kawi6rr

Senior member
Oct 17, 2013
567
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Are you basing that off of your 295x2? Dual GPU on a single PCB parts tend to be better binned chips, less leakage etc. Not really comparable I'd say.

It's probably due to the fact that AMD have been putting out updated drivers for the Hawaii chip fairly regularly and the newer drivers are using the chip/power more efficiently.
 

Stuka87

Diamond Member
Dec 10, 2010
6,240
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One of the reasons why Apple went with AMD for the latest desktop parts in their computers is that AMD in the contrary to Nvidia is willing to be quiet about their upcoming lineup of GPUs, if the deadline collides with Apple.

Apple's WWDC is on 8th June. Get the bigger picture: Computex is from 1st June, WWDC 8th June, and new computers from HP with the new lineup also 10th june. Its not an accident.

The main reason is OpenCL. AMD scores far better under OpenCL applications than nVidia does. There are many factors I am sure, cost included. But Apple has stated OpenCL performance is important to them.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
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The 15.3B driver 300 series leak is also spot on with the 370 and 360.

So 390 series will be the only new GPU.