1. Be honest with yourself; you don't really have friends, and your family would love it if you moved 20 hours away.
2. It rains every goddam day in Florida. It just lasts for an hour, and then it's sunny again.
3. No state income tax.
4. Jacksonville wouldn't be my last choice in Florida... but it wouldn't be my first... or second... or tenth.
5. I spent about 7 years in the Florida Panhandle (the part of Florida that's really Alabama). It's all camouflage, Budweiser, gun racks, rebel flags, and deer strapped across the hood of raised trucks; you'd love it!

Then, I spent 4 summers in Orlando. It was alright.
Note that I don't live there now... but I'm also in a position where I don't need to chase a $100K job.