http://www.hardware.info/nl-NL/articles/amdnampoZGCa/Clash_of_the_Titans_3way_SLI_GTX_480_test/13
For what it is worth they use a different sample and directly compare the scaling (it is from the Netherlands though... but just as dated as the guru 3d one you link).
2:1 scaling for gtx480 is jst shy of 80% overall, the 5870 is hovering at about 70%.
There is no doubt that the SLI scales AMAZING.. but you have to give the sales BS a rest. We are all enthusiasts and yet we still care about things like value, efficiency, and so on...
Oh, and for the record.. the 5870 trifire scales about 152% compared to 128% for the 3way SLI... Care to add how "Enthusiasts who really count would only ever buy 3, and the 5870 scales MUCH better in triple set ups" to the thread? or how quadfire shows very little diminishing returns from crossfire. Granted that it is not as high up front but ATI has done an exceptional job in reducing the penalty for more than 2 (which they need to perfect in order to really drive a small die strategy home).
/sigh to the idea that an enthusiast only counts with 5 GPUs, 9 CPU sockets and no less than 256GB of ram.... I suppose some would do that... mind you some just as enthusiastic will spend just as much cash on a rig 1/100 the speed to ensure it is dead silent and consumes as little power as possible.