You're arguing an angle that has no proof for or against, what am I supposed to say?
The only thing we know for sure is even with the boost and GHz models AMD slipped in market share. It seems almost implausible that given past generations AMD shouldn't have actually made gains, instead of losing ground. Keep in mind that AMD was running never settle at this time as well, giving a performance boost and free games.
I can only assume the reason for this is because of poor marketing with boost and ghz, because there wasn't any separation between never settle boost/ghz and the initial reviews when Nvidia came out with Kepler.
You could say people are ignorant/bias, and to a point that could very well be a bulk of the issue. However with 5xxx series AMD gained considerable market share on Nvidia, so given the market has shown to go AMD when products warrant it, and in this case, I believe AMD's products warrant more share than they have. I can only assume something else is at play, and my thought is poor marketing after Nvidia changed the landscape with their Kepler release and AMD failed to create the buzz and attention necessary to shed more light on that fact to people who don't live, breathe, and die by reviews.