I know what you are trying to do with this comment (set it up that if I call 1060 VRAM gimped then how can I recommend the RX 480 4GB)? but that's not the point of my post at all. Leave the 480 out of it.
$190-230 GTX660 = closer in performance to the 670/680, has full VRAM of those cards
$250-300 GTX1060 = worse in performance to the 1070/1080, has less VRAM than their cards
I already typed out why that is. It's because GTX1060 is NOT a real x60 series card. It's a relabeling of the GTS450 GF106 / GTX550Ti GF116. What NV has done is taken a $129-149 level card and brought it up to $249-299 price levels. In order to make the GTX660Ti level card seem like a good value, they relabelled it as a GTX1070, and raised the price of the 1080 to $600-700, thus allowing the 1070 to look 'good' at $380-450. They would not have been able to relabel GTS1050 as a GTX1060 and call the GTX1070 as the real GTX1060Ti as that would have not allowed NV to charge as high prices for both of those cards. In order to raise the prices across tiers, they bumped up the marketing names. It's why GTX1060 is a
GP106 not a cut-down GP104.
It's pretty easy to see NV's marketing BS over this generation.
GTX660Ti cost $299 and it outperformed the GTX580. Eerily familiar to the GTX1070 vs. Titan X?
GTX1060Ti should have cost $299 and it should have also outperformed the Titan X.
You bet it does! but now NV called it GTX1070 and raised the price to $380-450. The price increase from the $499 680 to a $599-699 1080 hides the fact that GTX1070 itself is also gimped and overpriced relative to the Kepler, nevermind Fermi generation where GTX1070 was nothing more than a GF104/114 GTX460/560 level card. Brilliant marketing and most of you fell for it since you are defending it.
$129-149 GTS450/GTX550Ti => $249-299 GTX1060 (marketing)
https://www.techpowerup.com/reviews/Axle/GeForce_GTS_450_OC/
GF106 $129 GTS450 = 98%
GF104 $229 GTX460 = 152%
vs.
GP106 $249-299 GTX1060 = 97%
GP104 $599-699 GTX1080 = 163%
FACE the TRUTH and ADMIT IT: NV has more than doubled the prices of videocards in the last 6 years and
manipulated the marketing names to hide this fact. The GPU-Z engineering names are the only thing left for tech savvy PC gamers to know the truth.
GTX1080 is really a GTX460/560Ti lineage/level card and Big Pascal is the true GTX1080.
Where do you think NV's doubling of gross margins came from in the same time period? From thin air?
Any objective and open-minded hardware user who reads my posts will see that NV's gross margins have skyrocketed and mimic exactly what's been happening with doubling of the prices in the same 2010-2016 time frame.
https://media.ycharts.com/charts/ff20bffe6ceb1ffe4423e6e26ec5896b.png
The fact that RX 480 is "insert any other reason" is irrelevant here. What's relevant here is that the GPU market is becoming more and more of a rip-off and you are all falling for it by defending it and not wanting to acknowledge what's happening in the industry.
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And BTW, what I said about gamers could have bought a $250-275 R9 290 and skipped x60 NV next gen but instead they will pay $200 for a 960 and $200-250 for a 1060 to get marginally faster performance is also coming true. I called it in January 2015 when the $200 GTX960 vs. 250-270 R9 290 showdown started.